The full posting, as written
The primary function of the Manager, Marketing Analytics is to support United Way’s accelerated digital transformation by leveraging analytic solutions that deliver marketing intelligence to United Way Worldwide and its partners. This role will support the identification, implementation and optimization of digital technology that drives donor engagement, acquisition, and retention. The Digital Services Operating Group (DSOG) designs and executes digital engagement programs that support thousands of donors and corporate partners across the globe.
Fully leveraging the latest digital analytics technologies to understand and optimize the impact of these programs is critical to the success and growth of United Way. The position will work closely with the DSOG team and local United Way staff leads to help understand donor and prospect online behavior and needs. Measuring the effectiveness of our digital marketing investments across the donor lifecycle is critical to our success and we are looking to add experienced digital marketers and digital experts to our team.
KEY RESPONSIBILITIES/ESSENTIAL DUTIES OF POSITION: An individual must be able to perform each essential duty listed below at a satisfactory level: Facilitate cross-functional and cross-organizational collaboration by working with internal and external stakeholders to collect and interpret donor and prospect data from a variety of sources. Measure the success of Digital Services programs including digital marketing performance measures and long-term revenue gains. Design and develop business intelligence solutions to make it easier for a diverse set of stakeholders to explore data, uncover new insights and take action instantly from any device.
Understand the conceptual, logical, dimensional models that store data from a variety of business intelligence tools and CRM platforms. Interface with local United Way teams to define their needs, data requirements and implementation approaches. Gather and visualize findings using traditional and digital analytics tools such as Google Analytics, Salesforce Einstein Analytics (Wave), Excel, Periscope Data, etc. Analyze large data sets to identify trends, root causes and business improvement opportunities Provide analysis of digital campaign engagement results and resulting revenue impact.
Mine data regarding consumer behavior online, the development and implementation of online advertising and promotional strategies, website analytics and search engine optimization. Build dashboards that visualizes key performance indicators. Utilize Salesforce CRM and related suite of tools to capture and store information. Document and store project plans, processes and work products. Other duties as assigned.
HOW TO APPLY
Please apply via our website: https://careers.unitedway.org/job/marketing-analytics-manager. Thank you for your interest in employment with United Way Worldwide. You will be contacted if your qualifications are a good match and you are selected…