Dental Network Content Manager

Government Employees Health Association, Inc. (G.E.H.A) is a nonprofit member association that provides health and dental benefits that millions of federal employees and retirees, military retirees and their families have counted on since 1937. Offering one of the largest health and dental benefit provider networks available to federal employees in the United States, G.E.H.A empowers health and wellness by meeting its members where they are, when they need care. G.E.H.A has one mission: To empower federal workers to be healthy and well. The Dental Network Content Manager plays a pivotal role in shaping the digital presence and communication strategy of the Connection Dental Network (CDN).

This individual is responsible for the oversight, content development, and management of the CDN website, all provider communication, internal network documentation, ensuring information is accurate, engaging, and up to date. The manager will also lead the creation, facilitation, and distribution of the quarterly CDN newsletter, serving as a primary channel for informing and engaging contracted providers and other stakeholders.

SKILLS Duties and Responsibilities: Oversee all aspects of the Connection Dental Network website, including recommending content strategy, development, publishing, and ongoing maintenance to ensure digital assets remain current and relevant, while working cross-functionally with G.E.H.A Marketing, member and provider experience teams to safeguard provider messaging follows G.E.H.A brand standards and organization’s overall communication strategy. Create, facilitate, and distribute the quarterly Connection Dental Network newsletter, coordinating content contributions, editorial calendars, and distribution logistics.

Collaborate with the dental network team and cross-functional GEHA teams to produce all CDN marketing and administrative collateral required for provider acquisition and ongoing provider administration. Design, administer, and analyze provider surveys to gather feedback, measure satisfaction, and inform network improvements. Ensure all content and collateral adhere to brand guidelines, regulatory requirements, and organizational standards. Monitor website analytics and newsletter engagement metrics to optimize content strategy and report on performance. Serve as a subject matter expert on best practices for digital communications within the dental network industry.

Support ad hoc content needs as requested by the dental network leadership team. Knowledge, Skills, and Abilities: Bachelor’s degree in communications, Marketing, Journalism, Health Administration, or a related field required. Minimum of 3-5 years of experience in content management, digital communications, or marketing, preferably in a healthcare or dental network environment. Demonstrated experience with website content management systems (CMS), newsletter platforms, and content analytics tools. Strong writing, editing, and proofreading skills, with attention to…

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