Why Girl Scouts of the United States of America
FY2024 · Form 990Its mission and biggest programs, as filedBuilds girls of courage, confidence, and character through leadership development, outdoor adventures, and community service programs across the United States.
- Girl program development and adult learning opportunities (see schedule o)$51.3M spent in FY2024
- Comprehensive council support (see schedule o)$38.8M spent in FY2024
- Brand promotion and external engagement (see schedule o)$19.5M spent in FY2024
Before you apply
FY2023 · Form 990Independent: from IRS data, not the orgAbout the role
The org's own posting, as writtenAbout Us
Girl Scouts of the USA Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields ranging from public policy, medicine, journalism, and athletics to international relations, science, technology, art, and entertainment. As a mission-driven organization, Girl Scouts of the USA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place.
From stargazing during a first overnight camping trip to building robots, navigating a rocky hiking trail, working together on a community project, and learning about the importance of environmental stewardship, Girl Scouts of all backgrounds and abilities can unapologetically be themselves as they rise to meet new challenges and discover the issues that matter most to them. Along the way they learn the power of friendship, connection, and teamwork.
Girl Scouts are doers, innovators, problem-solvers, creators, and dreamers, and the GSUSA team is here to center, support, and inspire them, working with 111 local councils across the country and USA Girl Scouts Overseas to deliver our life-changing Girl Scout Leadership Experience. The Marketing team at Girl Scouts of the USA plays a key role in ensuring the Girl Scout brand remains relevant, visible, and engaging for today’s audiences. #LI-Remote You Will We are seeking a highly analytical and detail-oriented Associate, Marketing Analytics to join our Marketing department and play a pivotal role in driving data-informed campaign strategy.
This role is designed for a rising analytics professional who thrives at the intersection of marketing performance, customer journey analysis, and cross-functional collaboration. As a key contributor to our digital marketing initiatives, you will analyze and optimize campaigns across multiple digital channels—including website, email, Meta, Pinterest, LinkedIn, YouTube, and Google Ads—while partnering closely with the Analytics & Insights team to ensure unified measurement and strategic alignment.
Essential Responsibilities Campaign Performance Monitoring & Optimization Design and implement robust tracking frameworks across paid media, organic channels, email, and web to monitor campaign performance in real time. Conduct deep-dive analyses on campaign KPIs (CTR, CPA, ROAS, engagement metrics) to identify trends, anomalies, and optimization levers. Partner with campaign managers to develop A/B testing strategies and interpret results to refine targeting, messaging, and channel mix.
Advanced Dashboard Development & Data Visualization for Marketing Data Storytelling Build and maintain dynamic, multi-layered dashboards in Google Looker Studio that integrate data from GA4, CRM, ad platforms, and…
About Girl Scouts of the United States of America
From its Form 990- Budget $148.8M · Youth Development
- Staff 410 · founded 1915
- Pays its leaders $247K–$893K (12 reported)
- Open jobs 12 · Jobs at Girl Scouts of the United States of America · Full 990 report