Senior Digital Manager

Senior Digital Manager Working America is the community affiliate of the AFL-CIO. With 5.5 million members, Working America recruits and mobilizes people who do not have a union on the job in support of working families’ issues. The Senior Digital Manager supports the Director of Media Strategies in executing all aspects of Working America’s digital program and operations aimed at maximizing campaign goals and objectives. The Senior Digital Manager helps manage the digital tools and processes of the organization and works closely with the Director of Media Strategies to advance Working America’s profile and interests in the digital area.

Reports to : Director of Media Strategies Duties :  Work with Director of Media Strategies to execute all aspects of Working America’s digital program and operations, including spending optimization;  Along with Director of Media Strategies, co-manage Working America’s digital properties including but not limited to websites, email platforms, SMS platforms, social media assets, and digital advertising platforms;  Work with political and programmatic teams to develop, implement, and innovate in- cycle clinical experiments and conduct ongoing analysis with the goal of improving digital campaign design and execution;  Provide strategic thinking and recommendations on the deployment of new and emerging digital communications tools and tactics;  Develop and implement strategies aimed at expanding Working America membership engagement and retention;  Develop and implement trainings and systems of digital tools for Working America staff; evaluate staff competencies; and retrain staff;  Analyze and report on organizational and campaign metrics on a regular basis and use the data to make strategic recommendations to improve effectiveness;  Effectively recommend hiring, promoting, demoting, disciplining and termination of digital staff as needed;  Develop professional relationships and maintain regular contact with digital practitioners among the Labor movement and like-minded organizations;  Other duties as assigned.

Qualifications :  5+ years of campaign communications experience in a union, political, or progressive issue campaign environment including at least three years of experience in digital communications and social media required;  Demonstrated ability to successfully oversee large-scale, multi-faceted communications projects;  Excellent verbal and written communication skills;  Strong staff supervision, communication and interpersonal skills;  Strong personal planning, motivation, and time management skills, with an ability to operate in a highly organized fashion while managing multiple tasks in a fast-paced environment;  Demonstrated political skills and good judgment;  Demonstrated commitment to social change, with a background in, or strong familiarity with the labor movement, movements for progressive change and/or political/issue campaigns;  Demonstrated ability to effectively…

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