Director, Brand

Position Title: Director, Brand Schedule Format - Location: San Francisco, Hybrid Pay Information: $125,547 - $165,000 Temporary Role until Dec 31, 2029 Position Summary KQED is one of the largest and most respected non-profits in Northern California — a 70+ year institution that generations of Bay Area residents have turned to for news, culture, and community. And yet the most exciting chapter in KQED's story is still ahead. As audience behaviors shift and competition for attention intensifies, building deeper connections with new and younger audiences isn't just a marketing goal — it's an organizational imperative, and brand is at the center of how we will get there.

KQED is seeking a Director of Brand to own KQED's brand strategy end to end — leading a landmark brand renewal, launching KQED's first major brand campaign in over a decade, and building the architecture that carries the brand forward. You'll also oversee sub-brands across KQED's rich ecosystem of content properties and experiences, and manage the KQED Creative team in matching the ambition of the moment. This is a rare opportunity to shape the identity of an institution that genuinely matters in one of the most culturally rich markets of the country—making a beloved brand feel relevant while honoring its core DNA.

KQED envisions a public media organization with a culture that centers on human dignity, equity, and belonging. This will enable us to better serve and reflect the Bay Area through diverse and inclusive storytelling. We value the contributions of marginalized people in society — including Black, Indigenous, and all people of color, people with disabilities, and LGBTQIA+ people — and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.

KQED Code of Ethics https://www.kqed.org/about/code-ethics The mission that drives us: KQED provide citizens of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas. This role will work hybrid between working in KQED's newly renovated headquarters and working remotely.

Essential Functions

Brand Strategy & Campaign Own KQED's brand strategy — defining and evolving the brand narrative, identity, and architecture that will guide the organization for the next decade. Lead KQED's brand renewal from strategy through activation — including positioning, messaging, visual identity governance, and a cross-functional rollout plan. Build genuine organizational buy-in — creating the conditions where every team believes in and wants to bring the brand to life. Oversee KQED's brand architecture, including…

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