Issue 17 | GIVING magazine
By Joe Garecht
President, Garecht Fundraising
One of the biggest differences I see between fundraisers who grow their organization’s revenue year after year and fundraisers who feel like they’re always scrambling is organization.
When I talk about organization, I’m not talking about fundraisers who keep a million lists and color-coded binders. Instead, I’m talking about fundraisers who approach development in an organized and systematic way.
Fundraising isn’t a one-time push. Fundraising is a relationship business … and relationships require follow-up, consistency, and intentionality. When you’re disorganized, good things fall through the cracks: Thank-you calls that never happen. Proposals that don’t get followed up on. Donors who were interested, but then weeks went by, and nobody checked back in.
This type of disorganization doesn’t just affect nonprofit staff; it also affects fundraising consultants!
If you advise nonprofits but don’t bring a clear, organized approach, priorities, timelines, next steps, and accountability, you’re not helping … you’re adding noise. The best consultants don’t just offer ideas. They create a simple plan that fits the organization’s bandwidth, then they help the team follow through.
Here’s the truth: Organized fundraising looks “boring” from the outside. Many Americans (like me) have a soft spot for mavericks … daring adventurers who fly by the seat of their pants and constantly snatch victory from the jaws of defeat. But that’s not what good fundraising looks like. Good fundraising is organized, scalable, and repeatable.
It’s a steady rhythm of calls, meetings, follow-ups, and clear asks. It’s tracking the right donors. It’s knowing the next step for each relationship. It’s putting fundraising on the calendar before everything else crowds it out. But boring done consistently is powerful.
If you want to raise more money this year, don’t start by hunting for a new tactic. Start by getting organized, and then doing the basics with discipline every single week.
Issue 17 | GIVING magazine
