Philanthropy Today

In 2017, the Wall Street Journal warned: “Many Colleges Fail in Teaching How to Think.” Eight years later, was it prophecy? Alumni giving is down. Public confidence has collapsed. Colleges are closing almost weekly. Donors now ask: Am I funding thinkers—or just diplomas? Real education, or expensive amenities? If students leave no better at reasoning than when they arrived, why should anyone keep writing checks? The warning was clear. The collapse was inevitable.

Harvard: citadel of brilliance or fortress of privilege? For decades, liberals slammed it as an elitist gatekeeper—legacy admissions, donor perks, and wealth dressed up as meritocracy. Now, conservatives aim to gut its funding, branding it a woke factory. Different flags, same battlefield. Reform or revenge—the motives have shifted, but Harvard remains rich, elite, and untouchable. The question isn’t whether it deserves criticism. It’s whether you’d bankroll an empire of inherited advantage… or gamble on the promise of change.

As $84 trillion transfers from Baby Boomers to younger generations, financial advisors risk losing both clients and assets to charitable giving—unless they act strategically. When donors establish charitable vehicles without advisor involvement, that wealth often moves permanently outside the advisor’s purview to competitors like Fidelity Charitable or nonprofit-referred planners. The solution? Build intentional relationships with nonprofits before clients do. This triangular alliance—advisor + donor + nonprofit—creates stronger outcomes for everyone while protecting assets under management and positioning advisors as indispensable partners in legacy planning conversations that matter most.

Today’s 10-year-olds will inherit and create more wealth than any generation before them—yet we wait until age 40 to talk to them about philanthropy. That’s a strategic mistake. Habits form early, and if we want generosity to be part of their identity, we must start now. Philanthropy isn’t a transaction—it’s a belief system. Waiting means forfeiting influence over the values of those who will soon control trillions. The future of giving starts younger than you think.

We’re thrilled to share that Patrick O’Donnell will be taking the helm of GIVING magazine as executive editor, and will also serve as editorial director for GIVING’s sister site, Philanthropy.org. Patrick is a writer, editor and author who brings more than 30 years of experience to the table. He’s been working with the PlannedGiving.com brand for almost a decade, specializing in storytelling, attention-grabbing appeal letters, and planned giving content.