Author: Sarah Pinto

DAF Day is a national initiative to encourage donor-advised fund giving, but smart nonprofits treat it as a starting point, not a one-day event. With DAF assets exceeding $251 billion and nearly half of all grants made in December, year-end is prime time to engage these donors. This article outlines eight practical strategies — from adding DAF language to appeals and educating through social media to partnering with community foundations and stewarding DAF donors for repeat giving.