You’ve had 365 days to keep your 2024 New Year’s resolutions—how well did you do? Statistics show that if you’re like most Americans, over 80% of those resolutions were toast by February. But, since you’re here reading Philanthropy.Org, I’m hopeful you’re among the 8% who wrote their resolutions down, and then actually kept it.
COVER STORY
When I think about a fundraiser’s legacy, I see it as a shared journey with a community. The first part is the impact on the donor, where we come together to match their philanthropic interest with the vision of the organization. The second part is the impact on the organization, where we work collectively to leave it better than we found it. The third part is the impact on our colleagues, where we support each other in advancing our careers and being good mentors.
Storytelling is your nonprofit’s most powerful marketing tool. But everyone else is using it, too. If you want to stand out from the crowd, you need storyselling—a strategic form of storytelling designed to motivate your donors and prospects to action.
Patrick is PlannedGiving.Com’s Senior Editor of Content, Communications, and Storytelling. He is also the Executive Editor of GIVING magazine, where he helps bring you powerful, inspirational, and educational stories from the nonprofit sector. An author, editor, and marketing communications professional with deep roots in journalism, Patrick works closely with nonprofits to craft compelling, mission-driven narratives that inform, inspire, and drive action. Learn more at Patrickfodonnell.com.
GIVING Magazine
For those who drive change — not watch it. Join the top 1%.
