Author: Lisa O'Brien

Why Your Content Isn’t Raising More Money: Start With The Story Arc

July 30, 2026 No Comments

When development and communications teams plan and create in silos, the donor’s experience and their lack of giving reflects that fragmentation. Coordination and focusing on the story arc is the key to success, writes consultant Lisa O’Brien.

Lisa O'Brien

Lisa O'Brien is a nonprofit fundraising and communications consultant based in Washington, D.C. She has held senior leadership roles across the nonprofit sector, including founding Executive Director of the Scratch Foundation, Chief Advancement Officer at KID Museum, and Director of Development at Chesapeake Bay Outward Bound School. Her work sits at a specific intersection: helping nonprofit leaders align their fundraising and communications around a shared strategy that drives philanthropic investment. She works with Executive Directors and senior nonprofit leaders on campaign strategy, messaging architecture, donor engagement, and leadership coaching, offering engagements that range from focused campaign audits to ongoing strategic advisory partnerships. You can learn more at lisaobrienconsulting.com.