Author: Andrew J. Gray, CPA

Yellow "Tax Form 990" sticky note on a keyboard, illustrating how nonprofits can use Form 990 as a marketing tool

Good News: The IRS Joined Your Marketing Team

June 18, 2026 No Comments

The IRS made your Form 990 public — and donors, advisors, and watchdogs are reading it. So why settle for a dull tax form? CPA Andrew Gray lays out three ways nonprofits can turn the 990 into a marketing asset: know your audience, treat the first pages like a brochure, and file a clean, accurate return that builds trust.

Andrew J. Gray, CPA

Andrew Gray, CPA, is Tax Director and Southwest Region Tax-Exempt Industry Leader at Forvis Mazars US, one of the largest accounting firms in the country, where he advises nonprofits, hospital systems, universities, and private foundations on exempt-organization tax matters. He is a member of the AICPA and the Texas Society of CPAs, regularly represents clients before the IRS, and writes and speaks on tax issues affecting the sector. He holds a B.S. in Accountancy from Miami University and is a CPA licensed in Texas.