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5 Media INC

Not tax-deductible

San Francisco, CA501(c)(4)Arts & CultureEIN 92-2969626

5 media INC. Is a non-profit environmental storytelling platform on a mission to inspire a greener life. We tell positive stories at the intersection of culture and climate, showing that a sustainable lifestyle isn't just the responsible option; it's the most exciting and desirable choice. We are here to make greener living desirable, creating social tipping points that will make sustainable behavior the norm. Our role is to educate people about what makes an impact, inspire them to make changes in their lives, and guide them through positive storytelling to all the great initiatives and change-makers already present.

43¢ of each $1 spent went to programs.
Mission: Form 990 Part I, line 1 · Programs: Part IX

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(4)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
0 of 2
filings with a surplus
Average deficit $279K a year · 26% of revenue · last 2 filings
Concern: a surplus in 0 of the last 2 filings.
Pt I · Ln 19 · 2 filings
Spent on programs
43%
of spending
Concern: 43% of spending went to programs; under 50%.
Pt IX · Ln 25 · col B
Cash reserves
<1 mo
of spending, in cash
Worth a look: 0.7 months of spending in cash; under 1.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$745K
685% of total assets
Concern: liabilities are 685% of assets; over 80%.
Pt X · Ln 26
Independent board members
1
of 1 voting members
Looks good: 1 of 1 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.7M
+253% vs prior year
Spent
$1.7M
To programs
43%
Net assets
−$636K
By yearFY2023–FY2024
Revenue
$1.7M
FY2024▲ +253%
Revenue by fiscal year
FY2023$474K
FY2024$1.7M
Expenses
$1.7M
FY2024▲ +82%
Expenses by fiscal year
FY2023$960K
FY2024$1.7M
Net assets
−$636K
FY2024▼ -31%
Net assets by fiscal year
FY2023−$486K
FY2024−$636K

From the FY2024 Form 990 · see the original

Give Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in May 2023.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

43 cents of each dollar spent went to programs.

Program services 43% · $749K Management & general 57% · $995K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

Who runs it and what they're paid

2 people listed on the 990.

Part VII, Section A · reportable compensation
David Devere
Director
$0Pt VII · Sec A
Justin P Cadelago
Executive Management
$0Pt VII · Sec A
See 5 Media INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Inspires greener living by sharing positive stories about culture and climate.

Provided by the organization

This section is blank until 5 Media INC claims this page.

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3 program services account for $177K of program spending, described in the organization's own filed words · FY2024.
01

In collaboration with the hit internet series recess therapy, we produced a video series showcasing kids talking about their love for nature. The purpose of project was to educate and inspire partners to engage in meaningful conversation with their children about climate change.

$75Kprogram expense
02

Plant-based cooking video with recipes and tips for our WEBSITE/MAGAZINE featuring sohia roe, a high-profile expert in this area. The purpose of project was to educate and inspire people about local and sustainable cooking and help them make better choices about the food they eat.

$62Kprogram expense
03

In collaboration with climate activist and storyteller lauren bash we produced a three-part series centered around movement and nature appreciation. The purpose of project was to educate and inspire the health and wellness community to deepen their connection to nature.

$40Kprogram expense

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By the numbers

The FY2024 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$1.7M
Ln 12
Gifts and grantsLn 1h$1.7M
Money outPt IX
$1.7M
Ln 25
Programscol B$749K
Managementcol C$995K
Owns and owesPt X
−$636K
net assets · Ln 32
Cash and savingsLn 1–2$98K
Total assetsLn 16$109K
LiabilitiesLn 26$745K
PeoplePt VI, VII
2
listed · VII A
PaidVII A0
Voting boardVI 1a1
IndependentVI 1b1
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1.7M
Gains on assetsLn 7−$2K
Total revenueLn 12$1.7M
Assets in detailPt X, end of year
CashLn 1$98K
Cash and savings togetherLn 1–2$98K
Land, buildings, equipmentLn 10c$3K
Other assetsLn 15$2K
Total assetsLn 16$109K
LiabilitiesLn 26$745K
Net assetsLn 32−$636K
OperationsPt I, VI
EmployeesI 50
VolunteersI 60
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$106K$98K
Land, buildings, equipmentLn 10c$0$3K
Total assetsLn 16$106K$109K
LiabilitiesLn 26$592K$745K
Net assetsLn 32−$486K−$636K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Other salaries and wagesLn 7$692K$692K
Accounting feesLn 11c$70K$70K
Other fees for servicesLn 11g$736K$602K$134K
Advertising and promotionLn 12$4K$4K
Office expensesLn 13$14K$14K
Information technologyLn 14$895$895
OccupancyLn 16$37K$37K
TravelLn 17$40K$40K
Depreciation, depletion and amortizationLn 22$1K$1K
InsuranceLn 23$1K$1K
Other expenses (24a–d)Ln 24$148K$148K
Total functional expensesLn 25$1.7M$749K$995K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $1.7M$1.7M−$71K−$636K 990 PDF
FY2023 $474K$960K−$486K−$486K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (4 parts)
Part VIII · Statement of revenue $1,673,351 across 5 lines filed
VIII-1f All other contributions, gifts and grants$1,676,030
VIII-1h Total contributions, gifts and grants$1,676,030
VIII-7 Net gain or loss on sales of assetsRelated to mission −$1,913−$1,913
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Excluded from tax −$766−$766
VIII-12 Total revenueRelated to mission −$1,913 · Unrelated business $0 · Excluded from tax −$766$1,673,351
Part IX · Statement of functional expenses $1,744,055 across 11 lines filed
IX-7 Other salaries and wagesManagement $691,688$691,688
IX-11c Accounting feesManagement $70,147$70,147
IX-11g Other fees for servicesPrograms $601,658 · Management $134,453$736,111
IX-12 Advertising and promotionManagement $3,660$3,660
IX-13 Office expensesManagement $14,471$14,471
IX-14 Information technologyManagement $895$895
IX-16 OccupancyManagement $37,134$37,134
IX-17 TravelManagement $39,858$39,858
IX-22 Depreciation, depletion and amortizationManagement $1,466$1,466
IX-23 InsuranceManagement $1,013$1,013
IX-24 Other expenses (24a–d)Programs $147,612$147,612
IX-25 Total functional expensesPrograms $749,270 · Management $994,785 · Fundraising $0$1,744,055
Part X · Balance sheet $108,852 assets, 9 lines filed
X-1 Cash, non-interest-bearingStart of year $106,031$98,399
X-4 Accounts receivableStart of year $0$5,825
X-10c Land, buildings and equipment, netStart of year $0$2,948
X-15 Other assetsStart of year $0$1,680
X-16 Total assetsStart of year $106,031$108,852
X-17 Accounts payable and accrued expensesStart of year $592,369$745,185
X-26 Total liabilitiesStart of year $592,369$745,185
X-32 Total net assets or fund balancesStart of year −$486,338−$636,333
X-33 Total liabilities and net assetsStart of year $106,031$108,852
Part XI · Reconciliation of net assets −$636,333 net assets at year end
XI-1 Total revenue$1,673,351
XI-2 Total expenses$1,744,055
XI-3 Revenue less expenses−$70,704
XI-4 Net assets at start of year−$486,338
XI-8 Prior period adjustments−$79,291
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year−$636,333

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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