Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Aug 2003.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
54 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
Who runs it and what they're paid
11 people listed on the 990; $139K paid to officers and key staff.
Jennifer Flaum’s $139K as Executive Director is at the 94th percentile of top reported officer pay among 1613 $100K–1M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Jennifer Flaum | $139,169 | — | $91,975 | $82,568 | $70,000 |
| Jennifer Flaum | — | $103,812 | — | — | — |
| Megan Reann Hogan | — | $63,053 | — | — | — |
| Megan Raeann Hogan | — | — | $57,917 | $49,375 | — |
| Allison Gary | — | $44,575 | $40,959 | $30,220 | — |
| Genna Reeves | — | $33,250 | — | — | — |
| Carrie a Bauer | — | — | $29,587 | $25,161 | $7,245 |
| Carrie Bauer | — | $26,069 | — | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Offers programs and services to support community well-being.
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HeartLight Center offers programming and resources for anyone who has experienced a death loss through open grief support groups, curriculum based grief support groups, workshops, educational presentations and resources. In 2025 HeartLight hosted 495 Grief Support Groups, 83 workshops and 15 educational presentations to support grievers.
HeartLight Center offers programming, training, education and coordinated networking opportunities for Professional and volunteer caregivers. In 2025 HeartLight Center hosted industry expert speakers and authors to provide educational programming, accessible to anyone through HeartLight Centers website at no cost to learners and…
HeartLight Center offers grief support resources to anyone grieving, supporting someone grieving and professional and volunteer caregivers. Vetted, evidence based resources are developed and accessible on the HeartLight Center website and for purchase.
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Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $422K | $493K |
| Total assetsLn 16 | $422K | $493K |
| LiabilitiesLn 26 | $0 | $0 |
| Net assetsLn 32 | $422K | $493K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $19K | $19K | ||
| Pay of current officers, directors and key staffLn 5 | $139K | $139K | ||
| Other salaries and wagesLn 7 | $217K | $77K | $42K | $98K |
| Other employee benefitsLn 9 | $3K | $3K | ||
| Payroll taxesLn 10 | $40K | $24K | $5K | $11K |
| Accounting feesLn 11c | $5K | $5K | ||
| Professional fundraising feesLn 11e | $92K | $92K | ||
| Advertising and promotionLn 12 | $3K | $3K | ||
| Office expensesLn 13 | $1K | $1K | ||
| OccupancyLn 16 | $38K | $32K | $6K | |
| TravelLn 17 | $2K | $2K | ||
| Conferences, conventions and meetingsLn 19 | $1K | $1K | ||
| InsuranceLn 23 | $5K | $5K | ||
| Other expenses (24a–d)Ln 24 | $13K | $12K | $1K | |
| All other expensesLn 24e | $33K | $20K | $13K | |
| Total functional expensesLn 25 | $611K | $328K | $83K | $201K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $683K | $611K | $72K | $493K | 990 PDF |
| FY2024 | $487K | $396K | $91K | $422K | 990 PDF |
| FY2023 | $359K | $355K | $4K | $333K | 990 PDF |
| FY2022 | $282K | $257K | $25K | $327K | 990 PDF |
| FY2021 | $197K | $146K | $51K | $301K | 990 PDF |
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Schedules filed Part IV
See the full FY2025 990 (4 parts)
Part VIII · Statement of revenue $683,127 across 6 lines filed
Part IX · Statement of functional expenses $611,458 across 15 lines filed
Part X · Balance sheet $493,234 assets, 7 lines filed
Part XI · Reconciliation of net assets $493,234 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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