Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Sep 1997.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Who runs it and what they're paid
29 people listed on the 990; $503K paid to officers and key staff.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Michael Konkle | $309,505 | — | — | — | — |
| Michael Konkle | — | $278,900 | — | — | — |
| Mary Kraft | $37,775 | — | — | — | $1,600 |
| Neil Hoff | — | $19,300 | $32,300 | $12,882 | — |
| Neil Hoff | $12,625 | — | — | — | $28,250 |
| Jim Deaton | $20,475 | — | — | — | $2,925 |
| Robert Brouwer | $14,962 | — | — | — | $2,700 |
| Tim Bernhardt | $14,775 | — | — | — | $2,875 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
Promote dairy products in Colorado, Montana, and Wyoming through a national marketing plan.
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National unified marketing plan direct support. Dairy max provides funding to help support the national unified marketing plan for promotion and research of generic dairy products.
Child nutrition and fitness programs dedicated to enhance the health and nutrition of children in and out of schools in the dairy max market states.
Image and industry relations programs to support the national and regional generic dairy promotion program.
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Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $7.3M | $2.4M |
| Land, buildings, equipmentLn 10c | $1.3M | $1.2M |
| Total assetsLn 16 | $11.6M | $6.7M |
| LiabilitiesLn 26 | $2.1M | $1.7M |
| Net assetsLn 32 | $9.6M | $5.0M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $89K | |||
| Pay of current officers, directors and key staffLn 5 | $201K | |||
| Other salaries and wagesLn 7 | $6.1M | |||
| Pension plan contributionsLn 8 | $510K | |||
| Other employee benefitsLn 9 | $995K | |||
| Payroll taxesLn 10 | $447K | |||
| Legal feesLn 11b | $38K | |||
| Accounting feesLn 11c | $194K | |||
| Other fees for servicesLn 11g | $0 | |||
| Office expensesLn 13 | $155K | |||
| Information technologyLn 14 | $202K | |||
| OccupancyLn 16 | $194K | |||
| TravelLn 17 | $388K | |||
| Depreciation, depletion and amortizationLn 22 | $192K | |||
| InsuranceLn 23 | $87K | |||
| Other expenses (24a–d)Ln 24 | $17.1M | |||
| All other expensesLn 24e | $260K | |||
| Total functional expensesLn 25 | $27.1M |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest Viewing | $22.5M | $27.1M | −$4.6M | $5.0M | 990 PDF |
| FY2023 | $22.6M | $26.4M | −$3.8M | $9.6M | 990 PDF |
| FY2022 | $22.3M | $22.0M | $346K | $13.4M | 990 PDF |
| FY2021 | $22.1M | $21.1M | $1.0M | $13.0M | 990 PDF |
| FY2020 | $22.2M | $19.4M | $2.8M | $12.0M | 990 PDF |
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Schedules filed Part IV
See the full FY2024 990 (4 parts)
Part VIII · Statement of revenue $22,517,453 across 4 lines filed
Part IX · Statement of functional expenses $27,107,681 across 17 lines filed
Part X · Balance sheet $6,658,487 assets, 12 lines filed
Part XI · Reconciliation of net assets $4,961,156 net assets at year end
Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File
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