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Purple Maia Foundation

Tax-deductible

Honolulu, HI501(c)(3)UnclassifiedEIN 46-4326249Revenue $5.0M in FY2024

On file with the IRSpurplemaia.orgPo Box 12040, 96828-1040 · Honolulu, HITax-exempt since May 2014Publicly supported charity — 170(b)(1)(A)(vi)

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The corporation is organized exclusively for charitable, literary, or educational purposes under section 501(c)(3) of the internal revenue code of 1986, or the corresponding provision of any future federal tax code, including for such purposes to motivate and encourage the talent and ability of hawaii's youth to learn, practice and excel in hawaii's technical industry, including science, engineering and technology, by inspiring creative, innovative and entrepreneurial thinking and paving the way for the creation of meaningful lives for current and future generations, all of which shall be accomplished exclusively within the meaning of section 501(c)(3) of the internal revenue code.

501(c)(3) charity; gifts are tax-deductible.
80¢ of each $1 spent went to programs.
$196K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 5
filings with a surplus
Average surplus $270K a year · 8% of revenue · last 5 filings
Fine: a surplus in 4 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
80%
of spending
Looks good: 80% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$196K
to officers and key staff · 5% of spending
Looks good: pay to officers and key staff is 5% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
3 mo
of spending, in cash
Looks good: 3.3 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
11
named funders · $3.9M
Looks good: 11 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$832K
30% of total assets
Looks good: liabilities are 30% of assets; 50% or less.
Pt X · Ln 26
Independent board members
6
of 6 voting members
Looks good: 6 of 6 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$5.0M
+8% vs prior year
Spent
$4.2M
To programs
80%
Net assets
$1.9M
By yearFY2020–FY2024
Revenue
$5.0M
FY2024▲ +8%
Tap a bar for its year
Revenue by fiscal year
FY2020$1.1M
FY2021$2.5M
FY2022$3.9M
FY2023$4.7M
FY2024$5.0M
Expenses
$4.2M
FY2024▼ -7%
Tap a bar for its year
Expenses by fiscal year
FY2020$1.4M
FY2021$2.5M
FY2022$3.3M
FY2023$4.6M
FY2024$4.2M
Net assets
$1.9M
FY2024▲ +72%
Tap a bar for its year
Net assets by fiscal year
FY2020$285K
FY2021$350K
FY2022$1.0M
FY2023$1.1M
FY2024$1.9M

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in May 2014.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

80 cents of each dollar spent went to programs.

Program services 80% · $3.4M Management & general 20% · $831K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

8 people listed on the 990; $196K paid to officers and key staff.

Part VII, Section A · reportable compensation
Donavan Kealoha
Executive Director
$105,352Pt VII · Sec A
Kelsey Amos
Executive Director
$90,554Pt VII · Sec A
$0Pt VII · Sec A
Kanakolu Noa
Vice President
$0Pt VII · Sec A
Andrew Ogawa
Treasurer
$0Pt VII · Sec A
Elena Farden
President
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Donavan Kealoha$105,352$92,703$75,406$82,432$68,918
Kelsey Amos$90,554————

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Purple Maia Foundation executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Inspires Hawaii's youth to excel in technical industries through creative thinking and innovation.

Provided by the organization

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3 programs · $2.8M · in their own filed words · FY2024
01

Malama

Stimulates the growth of an innovation sector based in hawaiian values and that seeks to positively impact society and the environment while creating new enterprises, innovations, solutions, and jobs.

$1.3Mprogram expense
02

Kula

Combines hawaiian indigenous knowledge with contemporary technology education to give native hawaiian youths a new pathway to education achievement, increased earning potential, and enhance well-being as islanders.

$1.1Mprogram expense
03

Hiapo

Provides training and experiential learning to give native hawaiian and pacific islander (nhpi) young adults and adults a new pathway to increased earning potential and enhanced well-being.

$297Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2024
Gs Donor Advised Philanthropy Fund for Wealth Management INCFY2024$2.0M
Trustees of the Estate of Bernice Pauahi Bishop DBA Kamehameha SchoolsFY2024$643K
Stupski FoundationFY2024$600K
National Philanthropic TrustFY2024$300K
Kosasa FoundationFY2024$83K
Funders Together to End Homelessness INCFY2024$70K
Kaiser Foundation Health Plan INCFY2024$50K
Six Tree FoundationFY2024$50K
Total grants receivedfrom 11 funders$3.9M
See all 11 funders →
Grants paid · 35 grants · $441K · 2020–2024
Unitemized GrantFY2024$27,684
Malama Honua Public Charter SchoolFY2024$25,000
Unitemized GrantFY2024$10,000
Unitemized GrantFY2024$5,000
Unitemized GrantFY2024$3,000
Unitemized GrantFY2024$1,750
Unitemized GrantFY2023$12,000
Unitemized GrantFY2023$10,000
'aha Punana Leo INCHI · FY2023$10,000
Ha'a & Co LLCFY2023$10,000
Ep-Ik StyleFY2023$10,000
Iwi Nails LLCFY2023$10,000
Kamuela GourmetFY2023$10,000
Unitemized GrantFY2023$5,000
Unitemized GrantFY2023$2,500
Unitemized GrantFY2022$12,000
Iwi Nails LLCFY2022$12,000
Kamuela GourmetFY2022$12,000
See all 35 grants →

By the numbers

The FY2024 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$5.0M
Ln 12
Gifts and grantsLn 1h$5.0M
Fees for servicesLn 2g$128K
Investment incomeLn 3$101K
Money outPt IX
$4.2M
Ln 25
Programscol B$3.4M
Managementcol C$831K
Owns and owesPt X
$1.9M
net assets · Ln 32
Cash and savingsLn 1–2$1.2M
Total assetsLn 16$2.8M
LiabilitiesLn 26$832K
PeoplePt VI, VII
8
listed · VII A
PaidVII A2
Voting boardVI 1a6
IndependentVI 1b6
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$5.0M
Government grantsLn 1e$970K
Noncash giftsLn 1g$89K
Fundraising eventsLn 1c$176K
Fees for servicesLn 2g$128K
Investment incomeLn 3$101K
Gains on assetsLn 7−$1K
Total revenueLn 12$5.0M
Assets in detailPt X, end of year
CashLn 1$309K
SavingsLn 2$851K
Cash and savings togetherLn 1–2$1.2M
InvestmentsLn 11–13$995K
Other assetsLn 15$160K
Total assetsLn 16$2.8M
LiabilitiesLn 26$832K
Net assetsLn 32$1.9M
OperationsPt I, VI
EmployeesI 552
VolunteersI 60
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$1.1M$1.2M
InvestmentsLn 11–13$3$995K
Total assetsLn 16$1.6M$2.8M
LiabilitiesLn 26$525K$832K
Net assetsLn 32$1.1M$1.9M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$41K$41K
Grants to domestic individualsLn 2$47K$47K
Pay of current officers, directors and key staffLn 5$203K$174K$30K
Other salaries and wagesLn 7$2.0M$1.7M$295K
Other employee benefitsLn 9$396K$336K$60K
Legal feesLn 11b$13K$13K
Accounting feesLn 11c$112K$9K$103K
Other fees for servicesLn 11g$806K$656K$150K
Advertising and promotionLn 12$824$154$670
Office expensesLn 13$63K$34K$28K
TravelLn 17$183K$130K$52K
Conferences, conventions and meetingsLn 19$66K$35K$31K
InsuranceLn 23$2K$2K
Other expenses (24a–d)Ln 24$292K$228K$65K
All other expensesLn 24e$956$956
Total functional expensesLn 25$4.2M$3.4M$831K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $5.0M$4.2M$805K$1.9M 990 PDF
FY2023 $4.7M$4.6M$110K$1.1M 990 PDF
FY2022 $3.9M$3.3M$660K$1.0M 990 PDF
FY2021 $2.5M$2.5M$3K$350K 990 PDF
FY2020 $1.1M$1.4M−$230K$285K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (6 parts)
Part I · Summary $5,047,444 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $3,439,302$4,951,833
I-9 Program service revenuePrior year $1,284,888$128,171
I-10 Investment incomePrior year $169$100,525
I-11 Other revenuePrior year −$40,517−$133,085
I-12 Total revenuePrior year $4,683,842$5,047,444
I-13 Grants and similar amounts paidPrior year $87,280$88,844
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $3,413,098$2,615,851
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $1,073,738$1,538,199
I-18 Total expensesPrior year $4,574,116$4,242,894
I-19 Revenue less expensesPrior year $109,726$804,550
Part VI · Governance 6 of 6 board members independent, no flags
VI-1a Voting members of the governing body6
VI-1b Independent voting members6
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $5,047,444 across 12 lines filed
VIII-1c Fundraising events$176,058
VIII-1e Government grants$969,869
VIII-1f All other contributions, gifts and grants$3,805,906
VIII-1g Noncash contributions (included above)$89,047
VIII-1h Total contributions, gifts and grants$4,951,833
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $128,171$128,171
VIII-3 Investment incomeExcluded from tax $101,767$101,767
VIII-6 Net rental income or lossRelated to mission $6,560$6,560
VIII-7 Net gain or loss on sales of assetsRelated to mission −$1,242−$1,242
VIII-8 Net income from fundraising eventsExcluded from tax −$139,932−$139,932
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $287$287
VIII-12 Total revenueRelated to mission $133,776 · Unrelated business $0 · Excluded from tax −$38,165$5,047,444
Part IX · Statement of functional expenses $4,242,894 across 15 lines filed
IX-1 Grants to domestic organizationsPrograms $41,410$41,410
IX-2 Grants to domestic individualsPrograms $47,434$47,434
IX-5 Pay of current officers, directors and key staffPrograms $173,678 · Management $29,815$203,493
IX-7 Other salaries and wagesPrograms $1,720,712 · Management $295,392$2,016,104
IX-9 Other employee benefitsPrograms $336,345 · Management $59,909$396,254
IX-11b Legal feesManagement $12,698$12,698
IX-11c Accounting feesPrograms $8,929 · Management $102,791$111,720
IX-11g Other fees for servicesPrograms $656,102 · Management $150,257$806,359
IX-12 Advertising and promotionPrograms $154 · Management $670$824
IX-13 Office expensesPrograms $34,408 · Management $28,310$62,718
IX-17 TravelPrograms $130,375 · Management $52,160$182,535
IX-19 Conferences, conventions and meetingsPrograms $35,105 · Management $30,671$65,776
IX-23 InsuranceManagement $2,282$2,282
IX-24 Other expenses (24a–d)Programs $227,617 · Management $64,714$292,331
IX-24e All other expensesManagement $956$956
IX-25 Total functional expensesPrograms $3,412,269 · Management $830,625 · Fundraising $0$4,242,894
Part X · Balance sheet $2,759,467 assets, 15 lines filed
X-1 Cash, non-interest-bearingStart of year $694,058$309,487
X-2 Savings and temporary cash investmentsStart of year $400,000$851,151
X-4 Accounts receivableStart of year $550,188$412,107
X-9 Prepaid expenses and deferred charges$31,703
X-12 Other securitiesStart of year $3$994,572
X-15 Other assetsStart of year $1,000$160,447
X-16 Total assetsStart of year $1,645,249$2,759,467
X-17 Accounts payable and accrued expensesStart of year $196,015$60,854
X-19 Deferred revenueStart of year $325,742$625,649
X-25 Other liabilitiesStart of year $2,877$145,142
X-26 Total liabilitiesStart of year $524,634$831,645
X-27 Net assets without donor restrictionsStart of year $304,430$1,277,328
X-28 Net assets with donor restrictionsStart of year $816,185$650,494
X-32 Total net assets or fund balancesStart of year $1,120,615$1,927,822
X-33 Total liabilities and net assetsStart of year $1,645,249$2,759,467
Part XI · Reconciliation of net assets $1,927,822 net assets at year end
XI-1 Total revenue$5,047,444
XI-2 Total expenses$4,242,894
XI-3 Revenue less expenses$804,550
XI-4 Net assets at start of year$1,120,615
XI-5 Net unrealized gains (losses) on investments$2,657
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$1,927,822

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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