Wayne County Convention and Visitors Bureau

Wooster, OH501(c)(6)Since 1983EIN 34-1438989

Committed to promoting tourism and enhancing the local economy while acting as a valuable resource for visitors and residents alike.

94¢ of each $1 spent went to programs.
Run by 15 volunteers and 3 employees.
Mission: Form 990 Part I, line 1 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 6
filings with a surplus
Average deficit $19K a year · 4% of revenue · last 6 filings
Concern: a surplus in 2 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
94%
of spending
Looks good: 94% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$75K
to officers and key staff · 11% of spending
Looks good: pay to officers and key staff is 11% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
5 mo
of spending, in cash
Looks good: 5.3 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$3K
1% of total assets
Looks good: liabilities are 1% of assets; 50% or less.
Pt X · Ln 26
Independent board members
11
of 12 voting members
Looks good: 11 of 12 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$531K
-0.7% vs prior year
Spent
$694K
To programs
94%
Net assets
$310K
By yearFY2020–FY2025
Revenue
$531K
FY2025▼ -0.7%
Revenue by fiscal year
FY2020$227K
FY2021$392K
FY2022$489K
FY2023$505K
FY2024$535K
FY2025$531K
Expenses
$694K
FY2025▲ +22%
Expenses by fiscal year
FY2020$257K
FY2021$292K
FY2022$361K
FY2023$620K
FY2024$570K
FY2025$694K
Net assets
$310K
FY2025▼ -34%
Net assets by fiscal year
FY2020$396K
FY2021$496K
FY2022$623K
FY2023$508K
FY2024$473K
FY2025$310K

From the FY2025 Form 990 · see the original

Give Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Aug 1987.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

94 cents of each dollar spent went to programs.

Program services 94% · $654K

Form 990 Part IX, line 25. Every line is in By the numbers.

Who runs it and what they're paid

12 people listed on the 990; $75K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director
$75,000Pt VII · Sec A
Vice President
$0Pt VII · Sec A
Past-President
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
President
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A

Compensation history total reportable pay by year · 4 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Martha Starkey———$82,866$82,155$71,990
Shannon Carter$75,000$51,923————
Judy Mowrer—$33,551$28,885———
Robert S Wells———$8,654——

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Wayne County Convention and Visitors Bureau executive salaries →

Are you one of these people? Claim this org to confirm your role

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Encourages tourism and business visits to Wayne County.

Provided by the organization

This section is blank until Wayne County Convention and Visitors Bureau claims this page.

Know this organization? Claim it to add your story

1 program service account for $654K of program spending, described in the organization's own filed words · FY2025.
01

The bureau promotes tourism activity throughout ohio and the midwest benefiting all wayne county residents.

$654Kprogram expense

Run this program? Claim this org to tell your story

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$531K
Ln 12
Fees for servicesLn 2g$511K
Other incomeLn 4–11$12K
Investment incomeLn 3$8K
Money outPt IX
$694K
Ln 25
Programscol B$654K
Owns and owesPt X
$310K
net assets · Ln 32
Cash and savingsLn 1–2$305K
Total assetsLn 16$313K
LiabilitiesLn 26$3K
PeoplePt VI, VII
12
listed · VII A
PaidVII A1
Voting boardVI 1a12
IndependentVI 1b11
2In more detail
Revenue in detailPt VIII
Fees for servicesLn 2g$511K
Investment incomeLn 3$8K
Other incomeLn 4–11$12K
Total revenueLn 12$531K
Assets in detailPt X, end of year
CashLn 1$19K
SavingsLn 2$286K
Cash and savings togetherLn 1–2$305K
Land, buildings, equipmentLn 10c$8K
Total assetsLn 16$313K
LiabilitiesLn 26$3K
Net assetsLn 32$310K
OperationsPt I, VI
EmployeesI 53
VolunteersI 615
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$463K$305K
Land, buildings, equipmentLn 10c$10K$8K
Total assetsLn 16$473K$313K
LiabilitiesLn 26$0$3K
Net assetsLn 32$473K$310K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$75K
Other salaries and wagesLn 7$78K
Other employee benefitsLn 9$279
Payroll taxesLn 10$12K
Accounting feesLn 11c$16K
Advertising and promotionLn 12$30K
Office expensesLn 13$23K
Information technologyLn 14$17K
TravelLn 17$15K
Conferences, conventions and meetingsLn 19$24K
InterestLn 20$93
Depreciation, depletion and amortizationLn 22$2K
InsuranceLn 23$893
Other expenses (24a–d)Ln 24$401K
Total functional expensesLn 25$694K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $531K$694K−$163K$310K 990 PDF
FY2024 $535K$570K−$35K$473K 990 PDF
FY2023 $505K$620K−$115K$508K 990 PDF
FY2022 $489K$361K$128K$623K 990 PDF
FY2021 $392K$292K$100K$496K 990 PDF
FY2020 $227K$257K−$29K$396K 990 PDF

Want to add your own materials alongside these filings? Claim this org

Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2025 990 (4 parts)
Part VIII · Statement of revenue $530,981 across 4 lines filed
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $511,010$511,010
VIII-3 Investment incomeExcluded from tax $8,037$8,037
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $11,934$11,934
VIII-12 Total revenueRelated to mission $522,944 · Unrelated business $0 · Excluded from tax $8,037$530,981
Part IX · Statement of functional expenses $693,957 across 14 lines filed
IX-5 Pay of current officers, directors and key staff$75,000
IX-7 Other salaries and wages$77,640
IX-9 Other employee benefits$279
IX-10 Payroll taxes$11,844
IX-11c Accounting fees$16,210
IX-12 Advertising and promotion$30,174
IX-13 Office expenses$23,032
IX-14 Information technology$17,070
IX-17 Travel$15,181
IX-19 Conferences, conventions and meetings$23,594
IX-20 Interest$93
IX-22 Depreciation, depletion and amortization$2,068
IX-23 Insurance$893
IX-24 Other expenses (24a–d)$400,879
IX-25 Total functional expenses$693,957
Part X · Balance sheet $313,155 assets, 8 lines filed
X-1 Cash, non-interest-bearingStart of year $168,935$18,566
X-2 Savings and temporary cash investmentsStart of year $293,646$286,286
X-10c Land, buildings and equipment, netStart of year $10,371$8,303
X-16 Total assetsStart of year $472,952$313,155
X-17 Accounts payable and accrued expensesStart of year $0$3,179
X-26 Total liabilitiesStart of year $0$3,179
X-32 Total net assets or fund balancesStart of year $472,952$309,976
X-33 Total liabilities and net assetsStart of year $472,952$313,155
Part XI · Reconciliation of net assets $309,976 net assets at year end
XI-1 Total revenue$530,981
XI-2 Total expenses$693,957
XI-3 Revenue less expenses−$162,976
XI-4 Net assets at start of year$472,952
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$309,976

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

Similar organizations you could support · Compare with another nonprofit

Names, privacy, and removal requests More

The names, titles, and compensation shown on this page are reproduced from IRS Form 990 filings, which are public records.

Philanthropy.org does not alter the content of those filings. All information appears exactly as reported by the filing organization for the tax year shown.

We publish only information contained in the public IRS filing — and less than the filing contains. Our profile pages do not display street addresses, telephone numbers, personal email addresses, or other personal contact information, even where the filing includes them.

Many people share the same name. A name shown on this page reflects only what one organization reported in one IRS filing for one tax year. It should not be interpreted as identifying any other individual with the same or a similar name.

If you are no longer affiliated with the organization, your name will generally stop appearing in future IRS filings once the organization no longer reports you. Pages for tax years in which you were reported remain published because those filings remain part of the public record.

Philanthropy.org does not alter or remove IRS filing records. Removing a page from this website would not remove the underlying IRS filing, which remains publicly available from the IRS and other publishers of the same information.

If you believe the IRS filing itself is inaccurate, corrections must be made by the filing organization or the IRS directly.

If you ARE the filing organization, claim this org and add context

Made it to the end? Claim this organization

Keep this kind of thing free
Keep public charity data easy to read.

Free to the public, because obviously. Like this? Pay it forward. Don't like this? Help us get better.

Card, Apple Pay or Google Pay through Stripe. One time.
Keep this kind of thing free
Keep public charity data easy to read.

Free to the public, because obviously. Like this? Pay it forward. Don't like this? Help us get better.

Card, Apple Pay or Google Pay through Stripe. One time.

All figures are derived from public IRS Form 990 filings and are presented without evaluation of any organization. philanthropy.org does not rate, score, or rank organizations, including the pay comparisons above.