The Boot Campaign INC FY2021 filing

Tax-deductible

Dallas, TX501(c)(3)Since 2011Public & Societal BenefitEIN 27-4980936

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Unites Americans to honor and restore the lives of veterans and military families through individualized, life-improving care.

501(c)(3) charity; gifts are tax-deductible.
87¢ of each $1 spent went to programs.
$221K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

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FY2021 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 6
filings with a surplus
Average surplus $129K a year · 5% of revenue · last 6 filings
Fine: a surplus in 4 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
87%
of spending
Looks good: 87% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$221K
to officers and key staff · 12% of spending
Looks good: pay to officers and key staff is 12% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
14 mo
of spending, in cash
Looks good: 13.7 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
2
named funders · $36K
Fine: 2 funders name it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$62K
3% of total assets
Looks good: liabilities are 3% of assets; 50% or less.
Pt X · Ln 26
Independent board members
16
of 19 voting members
Looks good: 16 of 19 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$2.4M
+58% vs prior year
Spent
$1.8M
To programs
87%
Net assets
$2.0M
By yearFY2020–FY2025
Revenue
$2.4M
FY2021▲ +58%
Revenue by fiscal year
FY2020$1.5M
FY2021$2.4M
FY2022$3.4M
FY2023$2.9M
FY2024$3.3M
FY2025$3.1M
Expenses
$1.8M
FY2021▲ +32%
Expenses by fiscal year
FY2020$1.4M
FY2021$1.8M
FY2022$2.9M
FY2023$3.1M
FY2024$3.2M
FY2025$3.4M
Net assets
$2.0M
FY2021▲ +41%
Net assets by fiscal year
FY2020$1.5M
FY2021$2.0M
FY2022$2.5M
FY2023$2.2M
FY2024$2.4M
FY2025$2.1M

From the FY2021 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Dec 2011.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

87 cents of each dollar spent went to programs.

Program services 87% · $1.6M Management & general 9% · $168K Fundraising 3% · $62K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

21 people listed on the 990; $221K paid to officers and key staff.

Part VII, Section A · reportable compensation
$113,300Pt VII · Sec A
Science and Resilience Advisor
$108,000Pt VII · Sec A
Board Treasurer
$0Pt VII · Sec A
Board Secretary
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A

Shelly Kirkland’s $132K as CEO is at the 41st percentile of top reported officer pay among 731 $1–10M public & societal benefit nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 5 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Shelly Kirkland$132,000—————
Shelly Kirkland—$125,000$123,600$130,000$113,300$110,000
Dianna P Jaffin————$108,000—
Jennifer Howland———$104,481——
Lindsey Lott———$102,000——

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See The Boot Campaign INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Helps veterans and military families heal and thrive.

Provided by the organization

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1 program service account for $1.6M of program spending, described in the organization's own filed words · FY2021.
01

Boot campaign's support primarily comes from individual and corporate donations, mission-focused events and the sales of military-style boots and related merchandise. Program services include coordinated mental health services, wellness support and community outreach to serve the needs of american troops, veterans and their families.

$1.6Mprogram expense

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Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
Total grants receivedfrom 2 funders$36K
Grants paid · 65 grants · $4.3M · 2020–2025
Warrior WellnessNC · FY2025$366,974
Virginia High PerformanceFY2025$121,575
Wisdom WorksFY2025$63,000
The University of Texas at DallasFY2025$59,275
Simply Aware LLCFY2025$39,865
Institute of HeartmathCA · FY2025$28,991
Cooper ClinicFY2025$26,131
Catalyzt NutritionFY2025$11,344
Prenuvo USAFY2025$7,596
Misty Valley WellnessFY2025$6,800
Home Counseling GroupFY2025$6,670
Warrior Wellness SolutionsNC · FY2024$263,594
Virginia High Performance LLCFY2024$225,980
Simply Aware LLCFY2024$95,760
The University of Texas at DallasFY2024$91,675
Cooper ClinicFY2024$80,432
Wisdom Works Consulting LLCFY2024$52,250
See all 65 grants →

By the numbers

The FY2021 990, line by line.

1The main four
Money inPt VIII
$2.4M
Ln 12
Gifts and grantsLn 1h$1.4M
Fees for servicesLn 2g$706K
Other incomeLn 4–11$241K
Money outPt IX
$1.8M
Ln 25
Programscol B$1.6M
Managementcol C$168K
Fundraisingcol D$62K
Owns and owesPt X
$2.0M
net assets · Ln 32
Cash and savingsLn 1–2$2.1M
Total assetsLn 16$2.1M
LiabilitiesLn 26$62K
PeoplePt VI, VII
21
listed · VII A
PaidVII A2
Voting boardVI 1a19
IndependentVI 1b16
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1.4M
Government grantsLn 1e$207K
Noncash giftsLn 1g$64K
Fees for servicesLn 2g$706K
Investment incomeLn 3$13K
Other incomeLn 4–11$241K
Gains on assetsLn 7$12K
Total revenueLn 12$2.4M
Assets in detailPt X, end of year
CashLn 1$2.1M
Cash and savings togetherLn 1–2$2.1M
Land, buildings, equipmentLn 10c$0
Other assetsLn 15$226
Total assetsLn 16$2.1M
LiabilitiesLn 26$62K
Net assetsLn 32$2.0M
OperationsPt I, VI
EmployeesI 515
VolunteersI 616
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY21End FY21
Cash and savingsLn 1–2$1.6M$2.1M
Land, buildings, equipmentLn 10c$0$0
Total assetsLn 16$1.6M$2.1M
LiabilitiesLn 26$147K$62K
Net assetsLn 32$1.5M$2.0M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$424K$424K
Pay of current officers, directors and key staffLn 5$113K$79K$23K$11K
Other salaries and wagesLn 7$580K$524K$41K$15K
Other employee benefitsLn 9$36K$32K$3K$1K
Payroll taxesLn 10$53K$46K$4K$3K
Legal feesLn 11b$3K$3K
Accounting feesLn 11c$9K$9K
Other fees for servicesLn 11g$55K$17K$38K$375
Advertising and promotionLn 12$13K$13K$727
Office expensesLn 13$146K$113K$23K$10K
Information technologyLn 14$2K$2K
OccupancyLn 16$24K$9K$14K
TravelLn 17$80K$73K$4K$3K
Conferences, conventions and meetingsLn 19$2K$1K$453
InsuranceLn 23$7K$7K
Other expenses (24a–d)Ln 24$262K$244K$18K
Total functional expensesLn 25$1.8M$1.6M$168K$62K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $3.1M$3.4M−$299K$2.1M 990 PDF
FY2024 $3.3M$3.2M$88K$2.4M 990 PDF
FY2023 $2.9M$3.1M−$272K$2.2M 990 PDF
FY2022 $3.4M$2.9M$504K$2.5M 990 PDF
FY2021 Viewing $2.4M$1.8M$598K$2.0M 990 PDF
FY2020 $1.5M$1.4M$153K$1.5M 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2021 990 (4 parts)
Part VIII · Statement of revenue $2,406,130 across 8 lines filed
Lines not itemized here account for $240,940 of total revenue; see the IRS return.
VIII-1e Government grants$207,065
VIII-1f All other contributions, gifts and grants$1,239,429
VIII-1g Noncash contributions (included above)$63,759
VIII-1h Total contributions, gifts and grants$1,446,494
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $705,783$705,783
VIII-3 Investment incomeExcluded from tax $413$413
VIII-7 Net gain or loss on sales of assetsExcluded from tax $12,500$12,500
VIII-12 Total revenueRelated to mission $946,723 · Unrelated business $0 · Excluded from tax $12,913$2,406,130
Part IX · Statement of functional expenses $1,808,599 across 16 lines filed
IX-1 Grants to domestic organizationsPrograms $424,335$424,335
IX-5 Pay of current officers, directors and key staffPrograms $79,310 · Management $22,600 · Fundraising $11,390$113,300
IX-7 Other salaries and wagesPrograms $524,404 · Management $40,574 · Fundraising $14,654$579,632
IX-9 Other employee benefitsPrograms $32,236 · Management $2,507 · Fundraising $1,075$35,818
IX-10 Payroll taxesPrograms $46,083 · Management $3,516 · Fundraising $3,286$52,885
IX-11b Legal feesManagement $3,032$3,032
IX-11c Accounting feesManagement $9,188$9,188
IX-11g Other fees for servicesPrograms $16,958 · Management $37,519 · Fundraising $375$54,852
IX-12 Advertising and promotionPrograms $12,536 · Fundraising $727$13,263
IX-13 Office expensesPrograms $113,045 · Management $23,143 · Fundraising $9,870$146,058
IX-14 Information technologyPrograms $2,209$2,209
IX-16 OccupancyPrograms $9,490 · Management $14,408$23,898
IX-17 TravelPrograms $72,739 · Management $3,970 · Fundraising $3,325$80,034
IX-19 Conferences, conventions and meetingsPrograms $1,097 · Management $453$1,550
IX-23 InsuranceManagement $6,851$6,851
IX-24 Other expenses (24a–d)Programs $244,017 · Fundraising $17,677$261,694
IX-25 Total functional expensesPrograms $1,578,459 · Management $167,761 · Fundraising $62,379$1,808,599
Part X · Balance sheet $2,111,579 assets, 14 lines filed
X-1 Cash, non-interest-bearingStart of year $1,571,303$2,059,760
X-3 Pledges and grants receivableStart of year $23,824$41,199
X-8 Inventories for sale or useStart of year $3,981$3,981
X-9 Prepaid expenses and deferred charges$6,413
X-10c Land, buildings and equipment, netStart of year $0$0
X-15 Other assetsStart of year $226$226
X-16 Total assetsStart of year $1,599,334$2,111,579
X-17 Accounts payable and accrued expensesStart of year $44,647$61,661
X-25 Other liabilitiesStart of year $102,300$0
X-26 Total liabilitiesStart of year $146,947$61,661
X-27 Net assets without donor restrictionsStart of year $1,377,387$2,049,918
X-28 Net assets with donor restrictionsStart of year $75,000$0
X-32 Total net assets or fund balancesStart of year $1,452,387$2,049,918
X-33 Total liabilities and net assetsStart of year $1,599,334$2,111,579
Part XI · Reconciliation of net assets $2,049,918 net assets at year end
XI-1 Total revenue$2,406,130
XI-2 Total expenses$1,808,599
XI-3 Revenue less expenses$597,531
XI-4 Net assets at start of year$1,452,387
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$2,049,918

Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File

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