Moral Revolution INC

Tax-deductible

Redding, CA501(c)(3)Since 2009ReligionEIN 27-0696466Revenue $636K in FY2025

On file with the IRSmoralrevolution.com20 Lake Redding Blvd, 96002-0000 · Redding, CATax-exempt since Nov 2010Publicly supported charity — 170(b)(1)(A)(vi)

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Locate and share information concerning moral purity and establish a support community for theexchange and dissemination of such information.

501(c)(3) charity; gifts are tax-deductible.
73¢ of each $1 spent went to programs.
Run by 10 volunteers and 9 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 4
filings with a surplus
Average surplus $20K a year · 4% of revenue · last 4 filings
Fine: a surplus in 3 of the last 4 filings.
Pt I · Ln 19 · 4 filings
Spent on programs
73%
of spending
Fine: 73% of spending went to programs; 65% to 75%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$80K
to officers and key staff · 13% of spending
Top officer’s pay higher than 62% of similar orgs
Looks good: pay to officers and key staff is 13% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
3 mo
of spending, in cash
Fine: 2.7 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
2
named funders · $45K
Fine: 2 funders name it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$67K
47% of total assets
Looks good: liabilities are 47% of assets; 50% or less.
Pt X · Ln 26
Independent board members
3
of 7 voting members
Worth a look: 3 of 7 voting members are independent, under half.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$636K
+11% vs prior year
Spent
$617K
To programs
73%
Net assets
$75K
By yearFY2022–FY2025
Revenue
$636K
FY2025▲ +11%
Tap a bar for its year
Revenue by fiscal year
FY2022$482K
FY2023$498K
FY2024$575K
FY2025$636K
Expenses
$617K
FY2025▲ +21%
Tap a bar for its year
Expenses by fiscal year
FY2022$409K
FY2023$576K
FY2024$510K
FY2025$617K
Net assets
$75K
FY2025▼ -5%
Tap a bar for its year
Net assets by fiscal year
FY2022$96K
FY2023$17K
FY2024$80K
FY2025$75K

From the FY2025 Form 990 (year ending July 2025) · see the original

Give Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Nov 2010.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

73 cents of each dollar spent went to programs.

Program services 73% · $450K Management & general 27% · $167K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

10 people listed on the 990; $80K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
$60,000Pt VII · Sec A
Director
$20,000Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Vice President
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A

Daniel Maddry’s $60K as Director is at the 62nd percentile of top reported officer pay among 2132 $100K–1M religion nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 3 named individuals · Part VII

NameFY2025FY2024FY2023
Cole Zick——$92,839
Daniel Maddry$60,000$42,500—
Elles Maddry$20,000$14,167—

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Moral Revolution INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promotes moral purity by sharing information and building a supportive community.

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Provided by the organization

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3 programs · $450K · in their own filed words · FY2024
01

Promote Moral Purity by Providing the Following

1 Maintained a web site used domestically and internationally that promotes moral purity, and provides resources and support. 2 Hosted an online conference that reached 400 people around the world. 3 Offered classes at a local ministry school on purity and healthy relationships.

$306Kprogram expense
02

Equipped to Love

Promotes hope and resources to individuals seeking greater understanding of their identity and looking for a sense of wholeness. To help facilitate this, we offered classes at a ministry school, spoke at many churches, events, and conferences to train and equip attendees with tools.

$81Kprogram expense
03

Changed is a compilation of inspirational stories of men and women who have come out of homosexuality. Read their experiences of transformation through the love of jesus christ.

$63Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 2 funders$45K

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$636K
Ln 12
Gifts and grantsLn 1h$609K
Fees for servicesLn 2g$28K
Other incomeLn 4–11$270
Money outPt IX
$617K
Ln 25
Programscol B$450K
Managementcol C$167K
Owns and owesPt X
$75K
net assets · Ln 32
Cash and savingsLn 1–2$137K
Total assetsLn 16$143K
LiabilitiesLn 26$67K
PeoplePt VI, VII
10
listed · VII A
PaidVII A2
Voting boardVI 1a7
IndependentVI 1b3
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$609K
Fees for servicesLn 2g$28K
Other incomeLn 4–11$270
Gains on assetsLn 7$0
Total revenueLn 12$636K
Assets in detailPt X, end of year
CashLn 1$137K
SavingsLn 2$0
Cash and savings togetherLn 1–2$137K
InvestmentsLn 11–13$0
Land, buildings, equipmentLn 10c$227
Other assetsLn 15$140
Total assetsLn 16$143K
LiabilitiesLn 26$67K
Net assetsLn 32$75K
OperationsPt I, VI
EmployeesI 59
VolunteersI 610
Fiscal year endsHeaderJuly
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$152K$137K
InvestmentsLn 11–13$0
Land, buildings, equipmentLn 10c$292$227
Total assetsLn 16$158K$143K
LiabilitiesLn 26$79K$67K
Net assetsLn 32$80K$75K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$0
Grants to domestic individualsLn 2$0
Grants and assistance to foreign recipientsLn 3$0
Benefits paid to or for membersLn 4$0
Pay of current officers, directors and key staffLn 5$80K$70K$10K
Pay of disqualified personsLn 6$0
Other salaries and wagesLn 7$96K$84K$12K
Pension plan contributionsLn 8$0
Other employee benefitsLn 9$0
Payroll taxesLn 10$12K$9K$2K
Management feesLn 11a$0
Legal feesLn 11b$0
Accounting feesLn 11c$0
Lobbying feesLn 11d$0
Professional fundraising feesLn 11e$0
Investment management feesLn 11f$0
Other fees for servicesLn 11g$153K$108K$45K
Advertising and promotionLn 12$10K$10K$202
Office expensesLn 13$26K$13K$12K
Information technologyLn 14$32K$19K$13K
RoyaltiesLn 15$0
OccupancyLn 16$0
TravelLn 17$69K$41K$28K
Travel and entertainment for public officialsLn 18$0
Conferences, conventions and meetingsLn 19$0
InterestLn 20$0
Payments to affiliatesLn 21$0
Depreciation, depletion and amortizationLn 22$65$65
InsuranceLn 23$16K$16K$157
Other expenses (24a–d)Ln 24$124K$80K$44K
All other expensesLn 24e$0
Total functional expensesLn 25$617K$450K$167K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $636K$617K$20K$75K 990 PDF
FY2024 $575K$510K$65K$80K 990 PDF
FY2023 $498K$576K−$78K$17K 990 PDF
FY2022 $482K$409K$73K$96K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2025 990 (6 parts)
Part I · Summary $636,420 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $496,115$608,609
I-9 Program service revenuePrior year $32,027$27,541
I-10 Investment income$0
I-11 Other revenuePrior year $47,111$270
I-12 Total revenuePrior year $575,253$636,420
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $250,142$187,506
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $260,024$429,184
I-18 Total expensesPrior year $510,166$616,690
I-19 Revenue less expensesPrior year $65,087$19,730
Part VI · Governance 3 of 7 board members independent, 1 to look at
VI-1a Voting members of the governing body7
VI-1b Independent voting members3
VI-2 Family or business relationship among officers or directorsYes
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $636,420 across 9 lines filed
Lines not itemized here account for $270 of total revenue; see the IRS return.
VIII-1f All other contributions, gifts and grants$608,609
VIII-1h Total contributions, gifts and grants$608,609
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $27,541$27,541
VIII-3 Investment income$0
VIII-5 Royalties$0
VIII-6 Net rental income or loss$0
VIII-7 Net gain or loss on sales of assets$0
VIII-8 Net income from fundraising events$0
VIII-12 Total revenueRelated to mission $27,811$636,420
Part IX · Statement of functional expenses $616,690 across 31 lines filed
IX-1 Grants to domestic organizations$0
IX-2 Grants to domestic individuals$0
IX-3 Grants and assistance to foreign recipients$0
IX-4 Benefits paid to or for members$0
IX-5 Pay of current officers, directors and key staffPrograms $70,186 · Management $9,814$80,000
IX-6 Pay of disqualified persons$0
IX-7 Other salaries and wagesPrograms $83,994 · Management $11,745$95,739
IX-8 Pension plan contributions$0
IX-9 Other employee benefits$0
IX-10 Payroll taxesPrograms $9,371 · Management $2,396$11,767
IX-11a Management fees$0
IX-11b Legal fees$0
IX-11c Accounting fees$0
IX-11d Lobbying fees$0
IX-11e Professional fundraising fees$0
IX-11f Investment management fees$0
IX-11g Other fees for servicesPrograms $107,697 · Management $45,460$153,157
IX-12 Advertising and promotionPrograms $9,526 · Management $202$9,728
IX-13 Office expensesPrograms $13,123 · Management $12,457$25,580
IX-14 Information technologyPrograms $18,727 · Management $13,220$31,947
IX-15 Royalties$0
IX-16 Occupancy$0
IX-17 TravelPrograms $41,475 · Management $27,988$69,463
IX-18 Travel and entertainment for public officials$0
IX-19 Conferences, conventions and meetings$0
IX-20 Interest$0
IX-21 Payments to affiliates$0
IX-22 Depreciation, depletion and amortizationManagement $65$65
IX-23 InsurancePrograms $15,572 · Management $157$15,729
IX-24 Other expenses (24a–d)Programs $79,907 · Management $43,608$123,515
IX-24e All other expenses$0
IX-25 Total functional expensesPrograms $449,578 · Management $167,112 · Fundraising $0$616,690
Part X · Balance sheet $142,785 assets, 18 lines filed
X-1 Cash, non-interest-bearingStart of year $152,058$136,571
X-2 Savings and temporary cash investments$0
X-3 Pledges and grants receivable$0
X-4 Accounts receivable$0
X-8 Inventories for sale or useStart of year $5,847$5,847
X-9 Prepaid expenses and deferred charges$0
X-10c Land, buildings and equipment, netStart of year $292$227
X-11 Publicly traded securities$0
X-12 Other securities$0
X-13 Program-related investments$0
X-14 Intangible assets$0
X-15 Other assetsStart of year $2$140
X-16 Total assetsStart of year $158,199$142,785
X-25 Other liabilitiesStart of year $78,550$67,484
X-26 Total liabilitiesStart of year $78,550$67,484
X-27 Net assets without donor restrictionsStart of year $79,649$75,301
X-32 Total net assets or fund balancesStart of year $79,649$75,301
X-33 Total liabilities and net assetsStart of year $158,199$142,785
Part XI · Reconciliation of net assets $75,301 net assets at year end
XI-1 Total revenue$636,420
XI-2 Total expenses$616,690
XI-3 Revenue less expenses$19,730
XI-4 Net assets at start of year$79,649
XI-8 Prior period adjustments−$24,078
XI-10 Net assets at end of year$75,301

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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