Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Apr 2009.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
70 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
Who runs it and what they're paid
11 people listed on the 990; $150K paid to officers and key staff.
George Stanley’s $150K as CEO is at the 66th percentile of top reported officer pay among 3924 $1–10M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 3 named individuals · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| George Stanley | $150,000 | $30,000 | — | — | — |
| Andrew Hall | — | $94,554 | $94,501 | $94,800 | $93,225 |
| Barbara Johnson | — | $27,457 | — | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Supports ethical, non-partisan journalism in Wisconsin through innovation and rigor.
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Launched in 2009, wisconsin watch is a reliable and trusted source for reporting informative and empowering news about our state. Wisconsin watch aims to rebuild local journalism across the state by collaborating, not competing, with other nonpartisan local news organizations.
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Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $746K | $1.2M |
| Land, buildings, equipmentLn 10c | $4K | $0 |
| Total assetsLn 16 | $1.8M | $3.2M |
| LiabilitiesLn 26 | $102K | $108K |
| Net assetsLn 32 | $1.7M | $3.1M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $161K | $64K | $32K | $64K |
| Other salaries and wagesLn 7 | $1.2M | $959K | $46K | $168K |
| Pension plan contributionsLn 8 | $20K | $15K | $1K | $3K |
| Other employee benefitsLn 9 | $73K | $56K | $4K | $13K |
| Payroll taxesLn 10 | $107K | $84K | $4K | $19K |
| Legal feesLn 11b | $12K | $12K | ||
| Accounting feesLn 11c | $12K | $12K | ||
| Other fees for servicesLn 11g | $510K | $260K | $144K | $106K |
| Advertising and promotionLn 12 | $96K | $93K | $181 | $3K |
| Office expensesLn 13 | $35K | $15K | $10K | $11K |
| Information technologyLn 14 | $184K | $137K | $32K | $14K |
| OccupancyLn 16 | $16K | $14K | $2K | |
| TravelLn 17 | $44K | $21K | $15K | $9K |
| Conferences, conventions and meetingsLn 19 | $12K | $2K | $6K | $4K |
| Depreciation, depletion and amortizationLn 22 | $1K | $876 | $67 | $199 |
| InsuranceLn 23 | $26K | $12K | $11K | $3K |
| Other expenses (24a–d)Ln 24 | $4K | $4K | ||
| All other expensesLn 24e | $6K | $2K | $1K | $3K |
| Total functional expensesLn 25 | $2.5M | $1.7M | $336K | $420K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest Viewing | $3.9M | $2.5M | $1.4M | $3.1M | 990 PDF |
| FY2023 | $1.9M | $2.1M | −$222K | $1.7M | 990 PDF |
| FY2022 | $1.7M | $1.8M | −$133K | $1.9M | 990 PDF |
| FY2021 | $1.9M | $1.2M | $698K | $2.0M | 990 PDF |
| FY2020 | $1.6M | $1.2M | $374K | $1.3M | 990 PDF |
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Schedules filed Part IV
See the full FY2024 990 (4 parts)
Part VIII · Statement of revenue $3,907,685 across 6 lines filed
Part IX · Statement of functional expenses $2,492,617 across 18 lines filed
Part X · Balance sheet $3,201,417 assets, 12 lines filed
Part XI · Reconciliation of net assets $3,093,555 net assets at year end
Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File
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