Customers First Coalition INC

Not tax-deductible

Madison, WI501(c)(4)Public & Societal BenefitEIN 20-2108030Revenue $242K in FY2024

On file with the IRScustomersfirst.org10 E Doty St Ste 800, 53703-5105 · Madison, WITax-exempt since Mar 2005

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To protect the interests of wisconsin electric consumers.

100¢ of each $1 spent went to programs.
$163K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Programs: Part IX · Pay: Part VII

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(4)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 3
filings with a surplus
Average deficit $24K a year · 10% of revenue · last 3 filings
Fine: a surplus in 2 of the last 3 filings.
Pt I · Ln 19 · 3 filings
Spent on programs
100%
of spending
Looks good: 100% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$163K
to officers and key staff · 71% of spending
Top officer’s pay higher than 94% of similar orgs
Concern: pay to officers and key staff is 71% of spending; over 30%.
Pt VII · Sec A
Cash reserves
3 mo
of spending, in cash
Looks good: 3.2 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$5K
8% of total assets
Looks good: liabilities are 8% of assets; 50% or less.
Pt X · Ln 26
Independent board members
7
of 7 voting members
Looks good: 7 of 7 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$242K
-9% vs prior year
Spent
$231K
To programs
100%
Net assets
$62K
By yearFY2020–FY2024
Revenue
$242K
FY2024▼ -9%
Tap a bar for its year
Revenue by fiscal year
FY2020$196K
FY2021$198K
FY2022$205K
FY2023$266K
FY2024$242K
Expenses
$231K
FY2024▲ +2%
Tap a bar for its year
Expenses by fiscal year
FY2020Not on file
FY2021Not on file
FY2022$328K
FY2023$226K
FY2024$231K
Net assets
$62K
FY2024▲ +21%
Tap a bar for its year
Net assets by fiscal year
FY2020$145K
FY2021$134K
FY2022$11K
FY2023$51K
FY2024$62K

From the FY2024 Form 990 · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Mar 2005.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

100 cents of each dollar spent went to programs.

Program services 100% · $231K

Form 990 Part IX, line 25. Every line is in By the numbers.

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Who runs it and what they're paid

8 people listed on the 990; $163K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director/Directo
$162,950Pt VII · Sec A
$0Pt VII · Sec A
Vice Chair
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
Secretary/Treasurer
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A

Kristin Gilkes’s $163K as Executive Director/Directo is at the 94th percentile of top reported officer pay among 1043 $100K–1M public & societal benefit nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Kristin Gilkes$162,950$156,125$132,500$129,000$126,756

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Customers First Coalition INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Advocates for fair and affordable electricity prices for Wisconsin residents.

Questions for Customers First Coalition INC

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Provided by the organization

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1 program · $231K · in their own filed words · FY2024
01

Protect the interests of wisconsin electric consumers in connection with proposals to restructure AND/OR deregulate electric utility service, and to work to ensure that any restructuring of the electric utility industry benefits electric consumers, safeguards reliability, minimizes environmental harm and enables the people of wisconsin…

$231Kprogram expense

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$242K
Ln 12
Gifts and grantsLn 1h$227K
Fees for servicesLn 2g$12K
Investment incomeLn 3$2K
Money outPt IX
$231K
Ln 25
Programscol B$231K
Owns and owesPt X
$62K
net assets · Ln 32
Cash and savingsLn 1–2$62K
Total assetsLn 16$67K
LiabilitiesLn 26$5K
PeoplePt VI, VII
8
listed · VII A
PaidVII A1
Voting boardVI 1a7
IndependentVI 1b7
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$227K
Fees for servicesLn 2g$12K
Investment incomeLn 3$2K
Total revenueLn 12$242K
Assets in detailPt X, end of year
CashLn 1$62K
Cash and savings togetherLn 1–2$62K
Land, buildings, equipmentLn 10c$0
Other assetsLn 15$0
Total assetsLn 16$67K
LiabilitiesLn 26$5K
Net assetsLn 32$62K
OperationsPt I, VI
EmployeesI 51
VolunteersI 60
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$50K$62K
Land, buildings, equipmentLn 10c$0$0
Total assetsLn 16$69K$67K
LiabilitiesLn 26$18K$5K
Net assetsLn 32$51K$62K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$163K$163K
Payroll taxesLn 10$11K$11K
Legal feesLn 11b$4K$4K
Accounting feesLn 11c$17K$17K
Advertising and promotionLn 12$789$789
Office expensesLn 13$2K$2K
Information technologyLn 14$860$860
OccupancyLn 16$10K$10K
TravelLn 17$2K$2K
Conferences, conventions and meetingsLn 19$9K$9K
InsuranceLn 23$980$980
Other expenses (24a–d)Ln 24$9K$9K
All other expensesLn 24e$2K$2K
Total functional expensesLn 25$231K$231K$0$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $242K$231K$11K$62K 990 PDF
FY2023 $266K$226K$40K$51K 990 PDF
FY2022 $205K$328K−$123K$11K 990 PDF
FY2021 $198K$134K 990 PDF
FY2020 $196K$145K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (6 parts)
Part I · Summary $241,722 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $254,248$226,876
I-9 Program service revenuePrior year $11,429$12,472
I-10 Investment incomePrior year $0$2,374
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $265,677$241,722
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $166,528$173,520
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $59,183$57,386
I-18 Total expensesPrior year $225,711$230,906
I-19 Revenue less expensesPrior year $39,966$10,816
Part VI · Governance 7 of 7 board members independent, 1 to look at
VI-1a Voting members of the governing body7
VI-1b Independent voting members7
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
Part VIII · Statement of revenue $241,722 across 5 lines filed
VIII-1b Membership dues$226,876
VIII-1h Total contributions, gifts and grants$226,876
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $12,472$12,472
VIII-3 Investment incomeExcluded from tax $2,374$2,374
VIII-12 Total revenueRelated to mission $12,472 · Unrelated business $0 · Excluded from tax $2,374$241,722
Part IX · Statement of functional expenses $230,906 across 13 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $162,950$162,950
IX-10 Payroll taxesPrograms $10,570$10,570
IX-11b Legal feesPrograms $4,318$4,318
IX-11c Accounting feesPrograms $17,385$17,385
IX-12 Advertising and promotionPrograms $789$789
IX-13 Office expensesPrograms $2,429$2,429
IX-14 Information technologyPrograms $860$860
IX-16 OccupancyPrograms $10,306$10,306
IX-17 TravelPrograms $1,514$1,514
IX-19 Conferences, conventions and meetingsPrograms $8,699$8,699
IX-23 InsurancePrograms $980$980
IX-24 Other expenses (24a–d)Programs $8,584$8,584
IX-24e All other expensesPrograms $1,522$1,522
IX-25 Total functional expensesPrograms $230,906 · Management $0 · Fundraising $0$230,906
Part X · Balance sheet $67,291 assets, 9 lines filed
X-1 Cash, non-interest-bearingStart of year $49,888$61,549
X-4 Accounts receivableStart of year $16,785$5,742
X-10c Land, buildings and equipment, netStart of year $0$0
X-15 Other assetsStart of year $2,275$0
X-16 Total assetsStart of year $68,948$67,291
X-17 Accounts payable and accrued expensesStart of year $17,803$5,330
X-26 Total liabilitiesStart of year $17,803$5,330
X-32 Total net assets or fund balancesStart of year $51,145$61,961
X-33 Total liabilities and net assetsStart of year $68,948$67,291
Part XI · Reconciliation of net assets $61,961 net assets at year end
XI-1 Total revenue$241,722
XI-2 Total expenses$230,906
XI-3 Revenue less expenses$10,816
XI-4 Net assets at start of year$51,145
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$61,961

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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