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Why do people give—and why do they stop? Donor motivation isn’t guesswork; it’s psychology, behavior, and relationship-building. This category examines what drives generosity, how meaningful connections are formed, and why stewardship isn’t a courtesy—it’s a strategy.
About 56% of social media users who donate online said compelling storytelling makes them give most, according to Nonprofit Tech for Good. Stories were the number one motivation, while data wasn’t on the list.
Storytelling is your nonprofit’s most powerful marketing tool. But everyone else is using it, too. If you want to stand out from the crowd, you need storyselling—a strategic form of storytelling designed to motivate your donors and prospects to action.