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Donor Psychology & Engagement

Why do people give—and why do they stop? Donor motivation isn’t guesswork; it’s psychology, behavior, and relationship-building. This category examines what drives generosity, how meaningful connections are formed, and why stewardship isn’t a courtesy—it’s a strategy.

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A sign that says, "An investment in knowledge pays the best interest." It illustrates the concept of the power of curiosity.

Be Curious: The Key to Better Donor Relationships

Successful fundraising isn’t just about asking for money—it’s about building relationships. The key? Curiosity. Engaging with donors through meaningful conversations can uncover their motivations, passions, and capacity for giving. Instead of diving straight into an ask, focus on listening—understanding why they support your nonprofit and what impact matters most to them. By asking the right questions, expressing gratitude, and securing future touchpoints, you create deeper connections that lead to long-term giving. Learn how to structure effective donor discovery meetings that open doors to major and legacy gifts while strengthening donor trust.

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Man in a panic (humorous image with exaggerated expression)

Donors Can Smell Fear

Fear is nonprofit kryptonite, and donors can smell it from miles away. While you’re clutching your pearls in your vanilla comfort zone, bold organizations are reinventing the game. Crisis doesn’t care about your five-year plan or your committee meetings – it’s already here, separating the leaders from the excuse-makers. Here’s the brutal truth: Your competitors aren’t waiting for permission to innovate. They’re treating their nonprofits like the businesses they are, while you’re still debating whether to rock the boat. The next crisis won’t care about your comfort zone, and neither do your donors. The choice is yours: Keep covering your back in mediocrity, or step up and lead. Just remember – no one ever changed the world by playing it safe.

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A picture of a hand placing a valentine-style heart into a donation box, to symbolize that heart-led giving far outpaces donations made for tax purposes.

The Science and Soul of Giving: Understanding the Heart’s Role in Philanthropy

The science of charitable giving reveals a fascinating intersection between heart and mind, where the heart’s electromagnetic field plays a surprisingly powerful role in philanthropic decisions. Research shows that generous acts trigger the release of oxytocin and dopamine, creating a “helper’s high” that delivers measurable health benefits including reduced stress and increased longevity. While modern fundraising employs sophisticated data analytics, the core motivator for donors remains deeply emotional – the desire to make a meaningful difference in others’ lives. Building successful donor relationships requires deep listening, face-to-face connections, and a genuine understanding of donors’ aspirations. The future of philanthropy lies in bridging technological capabilities with authentic human connections, recognizing that transformative giving originates from the heart’s fundamental desire to create positive change.

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A picture of a woman applauding at a gala dinner, to illustrate a blog post concept that philanthropy comes from the heart and is not all about ritzy fundraisers.

The Art of Giving vs. Tuxedos and Hors d’Oeuvres

Philanthropy: Heart Over Glitz! When we think of philanthropy, it’s easy to picture glamorous galas, tuxedos, and polished speeches. But true giving isn’t about appearances; it’s about connection. It’s about seeing someone’s need, extending a hand, and recognizing our shared humanity. From small gestures, like a simple brownie shared in a dark time, to life-altering mentorships, the essence of philanthropy lies in the heart behind the act. This isn’t about wealth or prestige—it’s about kindness and the power it has to transform lives. Let’s explore how authentic generosity, no matter the scale, can create ripples of meaningful change.

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Community

The Power of Community in Primal Fundraising: I’m Not Just Giving, I’m Sharing!

Imagine this: You’re not just writing a check—you’re building something bigger. Giving feels like handing something away, distant and one-sided. But sharing? Sharing connects us. It makes us part of a community, part of a story, part of each other’s lives. This isn’t just about fundraising; it’s about belonging. In this piece, you’ll discover how asking people to share—not just give—can inspire deeper connections, lasting generosity, and a stronger sense of purpose.

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Million Dollars, Thank You Card

Ever wondered how fundraisers turn cocktail-napkin promises into million-dollar gifts? Or why some fundraisers get a pat on the back while others get hailed as heroes? This article dives into the wild, wacky, and often inconsistent world of fundraiser recognition and compensation. From Ivy League endowments to “olive-stained” pledges, we’re unpacking how organizations credit planned gifts—and whether fundraisers should ever (gasp!) be paid on commission. It’s a mix of ethics, creativity, and eyebrow-raising anecdotes that might just make you question everything you thought you knew about philanthropy. Grab a coffee (or a cocktail napkin) and dive in.

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Neighborhood dog walk

Is Your Nonprofit Serious About Making Change? Consider Having Fun!

Tired of guilt-driven appeals and overwhelming stats in nonprofit campaigns? It’s time to shake things up with a dose of fun! Discover how “FunActivism” is revolutionizing nonprofit marketing by turning enjoyment and community into powerful tools for change. From zombie-themed disaster prep to playful dog walks for sustainability, learn how creative, lighthearted approaches can inspire action, attract new supporters, and energize your mission. Ready to make a serious impact while having fun? Let’s get started!

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Caveman writing a story

Humanity’s First Viral Hit: Cave Men Were Telling Stories Before We Were

Stories are humanity’s secret superpower—they connect us, move us, and even make us cry over a stranger’s triumph or a puppy’s soulful eyes. They simplify life’s chaos, turning cold, hard facts into warm, relatable moments that stick with us. Great stories aren’t just told—they’re felt. In marketing, they sell transformations, and in philanthropy they tug heartstrings. The key? Simple, real, meaningful, even with a sprinkle of humor—who doesn’t love a hero who trips over their cape? The best stories don’t just inform; they inspire, leaving your audience ready to act… and maybe even laugh through their tears.

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An Illustration of a surprised face looking at the words "Talk Less Raise More," to illustrate the concept of learning to listen to your donors.

Talk Less, Raise More

Asking for a contribution makes most people nervous, which causes rambling,” says Lori L. Jacobwith of Ignited Fundraising. “And together, we have the perfect storm to make the most common fundraising mistake: talking too much.”

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