
Some Truth About Online Will Planners
Online will tools are tactical widgets, not strategies. They create pledges, not relationships, and leave nonprofits bragging about empty numbers instead of real gifts. Legacy campaigns, by contrast, are a full-time effort—cultivating donors with mail, calls, microsites, and stewardship. Tools alone are shortcuts that stall impact; campaigns build pipelines that deliver results. If you want lasting legacy revenue, stop chasing gadgets and start committing to the discipline of a real program.


