The Power of Relationships in Fundraising: Why ‘I’m With Them’ Matters
Fundraising is about relationships, not transactions. Dr. Russell James, in The Primal Fundraiser, explains how donor psychology is driven by two key principles:... Read more.
The Power of Community in Primal Fundraising: I’m Not Just Giving, I’m Sharing!
Imagine this: You’re not just writing a check—you’re building something bigger. Giving feels like handing something away, distant and one-sided. But sharing?... Read more.