
The Power of Community in Primal Fundraising: I’m Not Just Giving, I’m Sharing!
Giving feels noble. Sharing feels human. This blog explores the primal power of community in fundraising—not as a transaction, but as a mutual act of belonging.... Read more.

The Heroic Donation Audience in Primal Fundraising: I Need a Hero!
Fundraising isn’t about transactions—it’s about relationships, and the most transformational gifts emerge from an ancient instinct: friendship reciprocity.... Read more.

The Power of Relationships in Fundraising: Why ‘I’m With Them’ Matters
Fundraising is about relationships, not transactions. Dr. Russell James, in The Primal Fundraiser, explains how donor psychology is driven by two key principles:... Read more.

The Power of Community in Primal Fundraising: I’m Not Just Giving, I’m Sharing!
Imagine this: You’re not just writing a check—you’re building something bigger. Giving feels like handing something away, distant and one-sided. But sharing?... Read more.