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  • Russell James II, JD, PhD, CFP®, Texas Tech University
    Russell James III, Ph.D., J.D., CFP®
A diverse group of people standing together outdoors with arms around each other, facing the sunrise in a display of unity and support.
Philanthropy General

The Power of Community in Primal Fundraising: I’m Not Just Giving, I’m Sharing!

by Russell James III, Ph.D., J.D., CFP® April 1, 2025 0
Giving feels noble. Sharing feels human. This blog explores the primal power of community in fundraising—not as a transaction, but as a mutual act of belonging.... Read more.
Illustartion of couple doing an acrobatic maneuver where trust is involved in the transaction
Philanthropy General

The Heroic Donation Audience in Primal Fundraising: I Need a Hero!

by Russell James III, Ph.D., J.D., CFP® March 11, 2025 0
Fundraising isn’t about transactions—it’s about relationships, and the most transformational gifts emerge from an ancient instinct: friendship reciprocity.... Read more.
Sign that reads "it's all about relatioships."
Stewardship

The Power of Relationships in Fundraising: Why ‘I’m With Them’ Matters

by Russell James III, Ph.D., J.D., CFP® February 9, 2025 0
Fundraising is about relationships, not transactions. Dr. Russell James, in The Primal Fundraiser, explains how donor psychology is driven by two key principles:... Read more.
Community
Philanthropy General

The Power of Community in Primal Fundraising: I’m Not Just Giving, I’m Sharing!

by Russell James III, Ph.D., J.D., CFP® December 17, 2024 0
Imagine this: You’re not just writing a check—you’re building something bigger. Giving feels like handing something away, distant and one-sided. But sharing?... Read more.
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