People Like Me Make Gifts Like This! (Social Norms in Primal Fundraising)
Primal Fundraising” explores how identity, social norms, and storytelling drive charitable giving. Drawing from behavioral science, myth, and experiments, it shows... Read more.
The Heroic Donation Audience in Primal Fundraising: I Need a Hero!
Fundraising isn’t about transactions—it’s about relationships, and the most transformational gifts emerge from an ancient instinct: friendship reciprocity.... Read more.
The Power of Relationships in Fundraising: Why ‘I’m With Them’ Matters
Fundraising is about relationships, not transactions. Dr. Russell James, in The Primal Fundraiser, explains how donor psychology is driven by two key principles:... Read more.
The Power of Community in Primal Fundraising: I’m Not Just Giving, I’m Sharing!
Imagine this: You’re not just writing a check—you’re building something bigger. Giving feels like handing something away, distant and one-sided. But sharing?... Read more.