Sentient Media EIN 83-0804345

Sentient Media FY2020 filing

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Exposes corruption in industrial animal agriculture through fact-led journalism and reporting training. For fiscal year 2020 it reported $380K in revenue, $428K in expenses, and $66K in net assets.Pt I

Type
Public charity (501(c)(3)) · Animals
Location
San Francisco, CA
Website
sentientmedia.org
Filings
5 on file (2020–2020)
Revenue
$380KFY2020
Expenses
$428K
Net assets
$66K
People
4
Filings
5
Updates
0
More identity details & actions ⌄
EIN  83-0804345 Public charity (501(c)(3)) San Francisco, CA
Form 990 (PDF)
You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2024) →
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Figures match the IRS filing checked 9/3/26 · see original: IRS
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Size
$1–10M
What they do
Exposes corruption in industrial animal agriculture through fact-led journalism and reporting training.
Leadership
Mikko Jarvenpaa · Board Member
Money in and out
$380K revenue, $428K expenses
Bottom line
75% program efficiency
Where the money goes · FY2020
Total revenue
$380K
Pt VIII · Ln 12
Total expenses
$428K
Pt IX · Ln 25
Net assets
$66K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): −$48K
Where spending went · Part IX cols B–D
Program services $0.75 Management & general $0.25 Fundraising $0.00
Program efficiency
75%
of spending reaches programs
Operating runway
1.7mo
months of highly liquid reserves at operating expense rate
Surplus margin
-13%
revenue over expenses, this year

Summary of the Filing

Part I · fiscal year 2020 · Form 990
Revenue
$380K
FY2020
Expenses
$428K
FY2020
Total assets
$69K
FY2020
Total liabilities
$3K
FY2020
Total revenue
$380K
Pt VIII · Ln 12
Total expenses
$428K
Pt IX · Ln 25
Net assets
$66K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19−$48K
Total assetsPt X · Ln 16$69K
Program-expense ratioPt IX · col B75%
Voting members of governing bodyPt I · Ln 33
Independent voting membersPt I · Ln 43
Mission & Programs · Part III

Where the work happens

3 program services account for $308K of program spending, described in the organization's own filed words · FY2020.
01

The Fellowships program provides editorial services and mentoring to cause-aligned writers.

$108Kprogram expense
02

Proprietary Reporting

Reporting news and publishing editorial and opinion articles from freelancers staff and volunteers.

$102Kprogram expense
03

Project First Page helps cause-aligned organizations with their digital strategies.

$98Kprogram expense

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Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CSentient Media
EINHdr · item D83-0804345
Principal addressHdr · item CSan Francisco, CA
WebsiteHdr · item Jsentientmedia.org
Year of formationHdr · item Lpending
State of legal domicileHdr · item MCA
Exempt statusHdr · item I501(c)(3) · active
NTEE classificationIRS BMFAnimals (D05)
Ruling yearIRS BMFFeb 2019

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a3
Independent voting membersPt VI · Ln 1b3
Conflict-of-interest policyPt VI · Ln 12aYes
Whistleblower policyPt VI · Ln 13Yes
Document retention policyPt VI · Ln 14Yes
CEO/top-official compensation independently reviewedPt VI · Ln 15aNo
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Executive Director
$0Pt VII · Sec A

Anna Bradley’s $100K as Executive Director is at the 45th percentile of top reported officer pay among 1132 $1–10M animals nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2024FY2023
Anna Bradley$100,000
Ana Bradley$89,332

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Statement of Revenue

Part VIII
Contributions & grants$277K · 73%
Program service revenue$104K · 27%
Contributions & grants73%$277K
Program service revenue27%$104K
Total revenueLn 12$380K

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.75 Management & general $0.25 Fundraising $0.00
Program services75%$319K
Management & general25%$108K
Fundraising$506
Total functional expensesLn 25$428K

Balance Sheet

Part X · end of year
CashLn 1$61K
Total assetsLn 16$69K
Total liabilitiesLn 26$3K
Total net assetsLn 32$66K
Months of cash on handcomputed1.7

Financial Metrics

Form 990 · FY2020 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $61K · Operating expenses/yr $428K
1.7 months
Where the money goes
Program services
Program services $319K · Total expenses $428K
75%
Management & General
Management & general $108K · Total expenses $428K
25%
Fundraising
Fundraising $506 · Total expenses $428K
0.1%
Cost to raise $1
Fundraising expense $506 · Solicited contributions $277K
$0.00 to raise $1
Where the money comes from
Contribution dependence
Contributions & grants $277K · Total revenue $380K
73%
Government reliance
Government grants $0 · Total revenue $380K
0%
Earned-income share
Program service revenue $104K · Total revenue $380K
27%
Investment reliance
Investment income $0 · Total revenue $380K
0%
Program self-sufficiency
Program service revenue $104K · Total expenses $428K
24%
Growth & trend
Revenue growth (YoY)
This year $380K · Prior year —
No prior year on file
Net-asset trend (YoY)
End of year $66K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $380K · Expenses $428K
-13%
Liabilities-to-Assets
Total liabilities — · Total assets $69K
Net-asset ratio
Net assets $66K · Total assets $69K
95%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) $0 · Other securities (Pt X, ln 12) $0 · Total assets (Pt X, ln 16) $69K
0%
People & payroll
Highest Reported Total Compensation
Individual Mikko Jarvenpaa · Reported title Board Member · Highest reported compensation $0 · Total expenses $428K
0%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $60K · Total expenses $428K
14%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 75%
Overhead ratio 25%
Fundraising cost ratio 0.2%
Investment management fee ratio 0%
Legal fee ratio 0%
Accounting fee ratio 0.5%
Fundraising fee ratio 0%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · funders on record
Grants received · FY2024
See all 12 funders →

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2024 (Latest)$2.2M revenue · ⤓ 990 PDF
FY2023$1.3M revenue · ⤓ 990 PDF
FY2022$838K revenue · ⤓ 990 PDF
FY2021$667K revenue · ⤓ 990 PDF
FY2020$380K revenue · viewing · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2020IRS
Classification, formation year, addressIRS Business Master File
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