Strengthens downtown Brevard's economy and heritage by creating a community gathering place.
For fiscal year 2025 it reported $589K in revenue, $501K in expenses, and $278K in net assets.Pt I
Where the money goes · FY2025
Total revenue
$589K
Pt VIII · Ln 12
Total expenses
$501K
Pt IX · Ln 25
Net assets
$278K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): $88K
Where spending went · Part IX cols B–D
86%
Program services $0.86 Management & general $0.11 Fundraising $0.02
Program efficiency
86%
of spending reaches programs▲ +1% vs prior filing year
Operating runway
6.7mo
months of highly liquid reserves at operating expense rate▲ +34% vs prior filing year
Surplus margin
+15%
revenue over expenses, this year▲ +182% vs prior filing year
Summary of the Filing
Part I · fiscal year 2025 · Form 990
Revenue
$589K
FY2025▲ +57%
$589K$294K$0
FY2020FY2025
Expenses
$501K
FY2025▲ +13%
$501K$250K$0
FY2020FY2025
Total assets
$288K
FY2025▲ +47%
$288K$144K$0
FY2020FY2025
Total liabilities
$10K
FY2025▲ +81%
$20K$10K$0
FY2020FY2025
Total revenue
$589K
Pt VIII · Ln 12
Total expenses
$501K
Pt IX · Ln 25
Net assets
$278K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19$88K
Total assetsPt X · Ln 16$288K
Program-expense ratioPt IX · col B86%
Voting members of governing bodyPt I · Ln 39
Independent voting membersPt I · Ln 49
Mission & Programs · Part III
Where the work happens
3 program services account for $433K of program spending, described in the organization's own filed words · FY2024.
01
Downtown Events & Community Festivals
Heart of Brevard produces signature downtown events and festivals that strengthen community connection, increase visitation, and generate economic activity for small businesses in downtown Brevard.
$433Kprogram expense
02
Downtown Marketing & Promotion
Heart of Brevard leads coordinated marketing and promotional initiatives designed to increase visibility, visitation, and spending in the downtown district. Campaigns highlight Brevards independent businesses, arts culture, and walkable downtown experience while encouraging residents and visitors to shop, dine, and explore locally.
Pt IX · col B
03
Downtown Economic Vitality & Investment Support
Heart of Brevard supports economic development and preservation-based revitalization in the downtown district by providing technical assistance, small grants, and parterships that encourage private investment and business growth. These efforts help maintain Brevards Brevards historic character while strengthening its local economy.
Jessica Bentley’s $88K as Executive Director
is at the 65th percentile of top reported officer pay among 1711 $100K–1M community development nonprofits.
Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 2 named individuals · Part VII
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
Individual Jessica Bentley · Reported title Executive Director · Highest reported compensation $88K · Total expenses $501K
18%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $168K · Total expenses $501K
34%
Peer comparison
Same NTEE category, revenue band, and state where available. Descriptive — not a grade.
Metric
This org
Peer median
Percentile
Program ratio
86%
—
—
Overhead ratio
11%
—
—
Fundraising cost ratio
2%
—
—
Revenue growth
57%
—
—
Accounting fee ratio
1%
—
—
Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.
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Sources
Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2025IRS
Classification, formation year, addressIRS Business Master File
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