Why? Because There’s Power in Specialization.

GIVING magazine is your strategic gateway to the fundraising market. We’ve already identified your audience, making it effortless for you to connect with the right people.

Financial advisors, estate attorneys, community foundations, events coordinators, fundraising consultants, printing companies—if your work supports nonprofits, we want to help you find your next next customer among our audience.

Planned giving is more than a niche market—it’s a strategic advantage. And in this focused arena, we’ve already identified your audience, making it effortless for you to connect with the right people.

Giving Today & Tomorrow readers are:

  • Visionary Leaders: Trailblazers with an eye for success.
  • Key Decision Makers: Influential professionals at nonprofits nationwide.
  • Strategic Fundraisers: Individuals who treat fundraising as both an art and a business.
  • Experts Who Collaborate: Leaders who seek insights from top outside professionals.
  • Highly Motivated Development Officers: Driven to maximize their planned giving potential.

Sample Issues

COVER STORY: Jeff Comfort, Vice President of Principal Gifts and Gift Planning at Oregon State University, shares exclusive insights on effective marketing, donor connections, and his journey from not knowing what “development” meant to being sought after by top universities.

COVER STORY: Eileen Heisman, President and CEO of National Philanthropic Trust, challenges today’s trendy notions of excessive leisure and work-life balance, offering a bold perspective on purpose-driven leadership.

John Nercessian PIMCO Charitable Interview

INTERVIEW: John Nersesian (↓ PDF Download), Head of Advisor Education at PIMCO Investment Management Company, discusses the evolving role of financial advisors in charitable planning, emphasizing the increasing demand from clients for guidance on philanthropy and the opportunities it presents for wealth advisors to provide more comprehensive, values-driven advice.

Aim and Scope

When we launched Giving Today & Tomorrow in 2007 (originally Planned Giving Tomorrow), our vision was clear: to create a premier platform connecting the brightest minds in planned giving with actionable insights to raise larger gifts, grow organizations, and advance careers.

Today, GIVING magazine is the go-to resource for fundraising professionals to share ideas, celebrate successes, and explore expert advice on marketing, stewardship and nonprofit career advancement.

Inside, readers will find:

  • Research-Driven Insights: Practical, how-to articles on marketing, donor relations, and stewardship.
  • Exclusive Interviews: Thought leaders from philanthropy and business share their expertise.
  • Expert Opinions: Forward-looking analyses of fundraising trends and challenges.
  • Technical Mastery: Columns addressing tax issues, gift plans, and problem-solving strategies.
  • Visual Intelligence: Infographics and statistics tailored to planned giving.
  • Professional Growth Tools: Networking advice and personal development tips for fundraising success.

Discover why the most accomplished fundraising professionals turn to GIVING magazine as their trusted source of knowledge and innovation.

Mission

GIVING magazine provides the insights, guidance and best practices today’s fundraising professional needs to successfully navigate the ever-shifting nonprofit landscape. From actionable advice on maximizing your marketing impact to executive-level insights on advancing your career, GIVING serves as the roadmap for the philanthropic world where annual giving, planned giving and major giving intersect.

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