Be Curious: The Key to Better Donor Relationships
Successful fundraising isn’t just about asking for money—it’s about building relationships. The key? Curiosity. Engaging with donors through meaningful conversations can uncover their motivations, passions, and capacity for giving. Instead of diving straight into an ask, focus on listening—understanding why they support your nonprofit and what impact matters most to them. By asking the right questions, expressing gratitude, and securing future touchpoints, you create deeper connections that lead to long-term giving. Learn how to structure effective donor discovery meetings that open doors to major and legacy gifts while strengthening donor trust.