Visionary Voices

Nonprofit giving has declined by $65 billion since 2021, a staggering number influenced by multiple factors. Economic challenges like inflation and market volatility contribute, but there’s also a deeper crisis of confidence among major donors. Some feel that nonprofits, especially in higher education, no longer align with their values, leading to hesitation in giving. Additionally, the rise of presentism—judging historical figures by today’s standards—has led institutions to remove donor names from buildings, further eroding trust.

The planned giving community has lost two giants—Roger Schoenhals and Lindsay Lapole—whose contributions shaped the profession for generations. Roger, founder of Planned Giving Today, provided invaluable insights into the practice of planned giving, while Lindsay’s leadership at the ACGA strengthened governance and education in charitable gift annuities. Their legacies live on through the professionals they mentored and the programs they established. In recent years, we also lost Deb Ashton and Robert Sharpe—both dear to my heart and pillars of our field.

The free money era is over. Community foundations and major donors are done funding nonprofits that refuse to plan for the future. If your organization is still relying on grants and emergency appeals, you’re already on borrowed time. No more free rides—it’s survival of the smartest. Funders want to invest in organizations that take sustainability seriously, not those stuck in a cycle of dependency. Stop begging. Start planning. Build an endowment. Invest in planned giving. Adapt, or get left behind. Because in today’s nonprofit world, only the strong will survive.

With potential government funding cuts, nonprofits must resist fear-driven reactions and focus on what truly secures their future: philanthropy. Grants come and go, but donor relationships, major gifts, and planned giving provide long-term stability. Relying on political shifts is a gamble—fundraising is the only strategy that puts nonprofits in control. Every handout comes with strings attached, and eventually, those strings can tighten. Now is the time to invest in donor engagement, think strategically, and build financial independence. The strongest nonprofits aren’t the ones that panic; they’re the ones that plan.

Fear is nonprofit kryptonite, and donors can smell it from miles away. While you’re clutching your pearls in your vanilla comfort zone, bold organizations are reinventing the game. Crisis doesn’t care about your five-year plan or your committee meetings – it’s already here, separating the leaders from the excuse-makers. Here’s the brutal truth: Your competitors aren’t waiting for permission to innovate. They’re treating their nonprofits like the businesses they are, while you’re still debating whether to rock the boat. The next crisis won’t care about your comfort zone, and neither do your donors. The choice is yours: Keep covering your back in mediocrity, or step up and lead. Just remember – no one ever changed the world by playing it safe.