Ten Resolutions to Move Your Nonprofit Forward in 2025

2025 Goal Setting
Reading Time: 2 minutes

You’ve had 365 days to keep your 2024 New Year’s resolutions—how well did you do? Statistics show that if you’re like most Americans, the majority of those resolutions were toast by February.

But, since you’re reading Philanthropy.Org, I’m hopeful you’re among the 8% who wrote their resolutions down and actually kept them.

Either way, it’s already time to think about 2025. And this year, like most, self-care is high on the list of the most common resolutions. So are things like losing weight, getting more sleep, eating more healthfully, and exercising.

Saving money is also top of mind again this year. A Statista survey showed that one in five American adults want to place more focus on their financials goals.

And speaking of money, why not focus on a list of resolutions that will pave the way for your nonprofit’s success?

  1. Start, or strengthen, your planned giving program.  Remember, a typical planned gift is 200 to 300 times the size of a donor’s largest annual gift. And nonprofits that don’t invest in planned giving are losing their chance at around $6 billion a day in estate dollars! At the very least, make adding a simple bequest program one of your resolutions. 
  2. Vow to increase the number of donor visits and phone calls. Reaching out to donors and prospects in person is part of good stewardship—and stewardship is crucial to successful fundraising.
  3. Make a concerted effort to promote estate planning to your donors and prospects. Nearly 70 percent of Americans lack even a basic will, and with the Great Wealth Transfer underway, you don’t want to miss out on your shot at the trillions (yes, trillions) up for grabs.
  4. Stop beating your supporters over the head with doom and gloom—make a resolution to try quirky, fun, and lighter approaches instead. Research and real-world experience show us it works. Besides, “vanilla” marketing is the enemy of engagement—and success.
  5. Tap into the Power of Community. As Russell James points out, asking people to share in something (i.e., supporting a cause) vs. asking them to give will produce far better fundraising results.  
  6. Make better use of storytelling, and resolve to tell the right story—one that strikes a donor-centric chord with readers and inspires them to become supporters, rather than one that brags about your nonprofit and turns them away.
  7. Work on creating an atmosphere of transparency at your organization. Now more than ever, your supporters want to know what you’re doing, and how you’re spending their money.   
  8. Take a look at your organization’s gift counting policy—it’s probably time to revamp it. Most nonprofits have wildly  inconsistent ways of counting gifts, especially when it comes to planned gifts.
  9. Invest in building your nonprofit’s brand. Effective fundraising requires a foundation of trust—and that requires consistency, communication, and connection.
  10. Learn from your mistakes! Take a look at everything that went wrong last year, and then figure out what could have turned the tables around. As Eddie Thompson says, “Things I learned from my stumblings have become essential elements of my fundraising career.”

No matter what you resolve to do in 2025, I hope it brings you success and happiness. Here’s to a happy new year ahead.

We value your insights! What stood out to you in this article? Join or start a conversation below.

One Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Patrick is a seasoned writer, editor, author and marketing communications professional with a solid background in journalism. He works with PlannedGiving.com, MajorGifts.com and Philanthropy.Org to develop SEO-rich content to help nonprofits succeed. His specialties include ghostwriting, proofreading, scriptwriting, brevity, naps, and humor. Visit him at Patrickfodonnell.com

    View all posts
Colored open hand illustration

Seeking Visionary Voices!

Do you have:

  • A unique insight or bold idea?
  • A story of success—or valuable lessons from failure?
  • Expert advice that could guide your peers?

Join other forward-thinkers in shaping the future of philanthropy. Contribute today and let your voice be heard.

Related Posts

A diverse group of people standing together outdoors with arms around each other, facing the sunrise in a display of unity and support.

The Power of Community in Primal Fundraising: I’m Not Just Giving, I’m Sharing!

Giving feels noble. Sharing feels human. This blog explores the primal power of community in fundraising—not as a transaction, but as a mutual act of belonging. True generosity thrives when people feel they are part of something, not giving to something. Drawing from game theory, biology, and real-world experiments, it reveals why communal sharing inspires deeper, more sustainable gifts—and why the smartest fundraisers aren’t just building donors. They’re building tribes.

Read More »
How blockchain and crypto can make philanthropy more efficient

The Future of Multiplicative Giving: How AI, Data, and Collective Philanthropy Will Reshape Impact

Philanthropy is shifting from isolated donations to multiplicative giving, where every dollar generates exponential impact. AI-driven philanthropy enhances decision-making, big data enables real-time impact tracking, and blockchain ensures radical transparency. Donor collaboratives further amplify change by pooling resources for systemic solutions. As technology transforms giving, the future belongs to those who embrace data-driven, strategic philanthropy. Are you ready to maximize your impact?

Read More »
Illustration of fundraiser with "jargon nonprofit speak" confuses couple

Say What? Stop Using These Words!

Nonprofit jargon is a surefire way to lose donors. Too often, fundraisers either get lost in technical language or lean on overused buzzwords that mean little to the average supporter. Phrases like “making a difference” or “impactful” are vague and uninspiring—donors want specifics. Instead of empty jargon, use clear, engaging language that shows exactly how their gift helps. The right words can transform your appeals, strengthen connections, and ultimately drive more meaningful support for your mission.

Read More »
Illustartion of couple doing an acrobatic maneuver where trust is involved in the transaction

The Heroic Donation Audience in Primal Fundraising: I Need a Hero!

Fundraising isn’t about transactions—it’s about relationships, and the most transformational gifts emerge from an ancient instinct: friendship reciprocity. Donors don’t just give; they form alliances with organizations that reflect their values, understand them personally, and offer a trusted community. Successful fundraisers aren’t salespeople; they’re relationship-builders with high emotional intelligence and an intuitive grasp of donor motivations. Charities that act as steadfast allies—showing up in moments of need and fostering deep connections—unlock heroic giving. In that moment, the donor isn’t just giving; they’re making a statement about their legacy and trust.

Read More »