COVER STORY

We asked, you answered: How do you show donors gratitude? From simple gestures to thoughtful gifts, here’s how savvy fundraisers all over the country are making donors feel like they’re part of the mission—not like part of a checkbook.
Because gratitude isn’t just good manners. It’s not an afterthought. And it’s definitely not something to check off once the gift comes in. Gratitude is a strategy.