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From the Legacy Giving Resource Center

Turnkey Donor Education Campaigns

21 Videos for Donor Inspiration

Ready-to-use clips that spark conversations, educate, and inspire donors — for Make-a-Will Month, Estate Planning Awareness Week, and beyond.

  • Pick a Video

    Choose from 21 short, powerful clips.

  • Share Everywhere

    Email, social, website, events — no limits.

  • Engage Donors

    Spark interest, educate, drive bequests.

Explore the Full Series
  • 21 Videos
  • Your Schedule
  • Your Way

Short, punchy clips that get donors to act. For:

  • Make-a-Will Month
  • Estate Planning Awareness Week
  • Year-round donor engagement

Run them weekly, repeat the hits, or pick and choose for any occasion.

Why send another traditional newsletter that disappears into the void when you can grab their attention — and keep it — with punchy, emotional videos that demand a response?

Why These Videos Work

  • Cuts Through the Noise. Video outperforms text newsletters.
  • Simple to Use. Pick, share, repeat. No tech headaches.
  • Flexible. Use weekly, monthly, or whenever you need impact.
  • Brand-Ready. Add your logo and contact info if budget allows.
  • Year-Round Value. Reuse your top-performers as often as you like.

Why It Works:

Organizations that actively market legacy gifts receive more bequests. These videos make it simple, fast, and impossible to ignore.

Be the organization that acts. Not the one “that thinks about it.”

Instant Access to All 21 Videos—$10.*
Priced so every nonprofit can put these tools to work immediately. Includes embed codes for your website, email campaigns, event presentations, or donor follow-ups — whatever fits your outreach. (Unbranded. Your tech team can place them in minutes.)

Have Your Videos Branded.
We’ll add your logo and contact info at the end. Perfect for email campaigns, social media, or your gift planning page.

Link to Individual Videos (Free).
Want to preview first or just share a few? Use the free, ready-to-go links—no setup or payment required.

Explore the Full Series
Yes, we charge $10. We realize it’s insignificant, but we’ve found that organizations willing to make any small investment are those more likely to use these tools instead of leaving them unused in a drawer .
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