From the Legacy Giving Resource Center

Estate Planning Video Resource Library

Educate, Inspire, Motivate So Donors Take Action Today

This page is deliberately not designed for mobile use.

Here’s your organized index. Each video delivers emotional education — the kind that inspires, informs, and moves your donors toward action.

For the strongest impact, run the entire series. Together, these videos build momentum, reinforce key messages, and keep donors engaged at both a practical and emotional level.

Start With These Four Emotional Triggers

These openers tap into the strongest motivators — fear, loss of control, family protection, and chaos. They’re designed to grab attention and set the stage for emotional education:

  • What Happens If You Don’t Have a Will
  • If You Don’t Make a Will, the Government Will
  • What Happens to Your Kids if You Die Without a Will
  • The Mess You Leave Behind Without a Will

From there, continue through the full series to cover family, legacy, planning tools, and inspiring donor stories. The flow is intentional — each message reinforces the next, guiding donors from concern to clarity, and ultimately to action.

Quick Start

  1. Copy a link below.
  2. Share it in donor emails, your website, social media, events, or follow-ups.
  3. Repeat weekly (or as often as possible) to keep donors engaged.

Emotional Triggers

What Happens If You Don't Have a Will

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https://philanthropy.org/planned-giving/make-a-will-video-series/what-happens-if-you-dont-have-a-will/what-happens-if-you-dont-have-a-will-main-video/

If You Don't Make a Will the Government Will

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https://philanthropy.org/planned-giving/make-a-will-video-series/if-you-dont-make-a-will-the-government-will-2/

If You Don't Make a Will the Government Will (Version 2)

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https://philanthropy.org/planned-giving/make-a-will-video-series/2a-if-you-dont-make-a-will-the-government-will-main-video/

What Happens to Your Kids if You Die Without a Will?

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https://philanthropy.org/planned-giving/make-a-will-video-series/3-what-happens-to-your-kids-if-you-die-without-a-will-main-video/

The Mess You Leave Behind Without a Will

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https://philanthropy.org/planned-giving/make-a-will-video-series/4-the-mess-you-leave-behind-without-a-will-main-video/

Can Your Pet Inherit Your Money?

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https://philanthropy.org/planned-giving/make-a-will-video-series/5-can-your-pet-inherit-your-money-main-video/

No Will? Expect a Lawsuit

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https://philanthropy.org/planned-giving/make-a-will-video-series/6-no-will-expect-a-lawsuit-main-video/

Legacy Planning and Family

Your Will Can Change the World

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https://philanthropy.org/planned-giving/make-a-will-video-series/7-your-will-can-change-the-world-main-video/

Be Remembered

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https://philanthropy.org/planned-giving/make-a-will-video-series/8-be-remembered-main-video/

Be Remembered (Version 2)

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https://philanthropy.org/planned-giving/make-a-will-video-series/8a-be-remembered-main-video/

Wills Aren't Just for the Rich

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https://philanthropy.org/planned-giving/make-a-will-video-series/9-wills-arent-just-for-the-rich-main-video/

The One Line in Your Will That Can Change a Life

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https://philanthropy.org/planned-giving/make-a-will-video-series/10-the-one-line-in-your-will-that-can-change-a-life-main-video/

How to Donate $0 Today and Become a Legend

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https://philanthropy.org/planned-giving/make-a-will-video-series/11-how-to-donate-0-today-and-become-a-legend-main-video/

Quick Tips and FAQs

What Makes a Will Valid in Your State?

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https://philanthropy.org/planned-giving/make-a-will-video-series/12-what-makes-a-will-valid-in-your-state-main-video/

Top 3 Mistakes People Make in Their Wills

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https://philanthropy.org/planned-giving/make-a-will-video-series/13-top-3-mistakes-people-make-in-their-wills-main-video/

What Is a Bequest? And Why You Should Care

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https://philanthropy.org/planned-giving/make-a-will-video-series/14-what-is-a-bequest-and-why-you-should-care-main-video/

Do You Need a Lawyer to Make a Will?

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https://philanthropy.org/planned-giving/make-a-will-video-series/15-do-you-need-a-lawyer-to-make-a-will-main-video/

How to Add a Charity to Your Will in One Sentence

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https://philanthropy.org/planned-giving/make-a-will-video-series/16-how-to-add-a-charity-to-your-will-in-one-sentence-main-video/

Psychology and Story Based Hooks

He Died Tomorrow

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https://philanthropy.org/planned-giving/make-a-will-video-series/17-he-died-tomorrow-main-video/

Why You Keep Putting Off Your Will

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https://philanthropy.org/planned-giving/make-a-will-video-series/18-why-you-keep-putting-off-your-will-main-video/

The Legacy Anyone Can Leave

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https://philanthropy.org/planned-giving/make-a-will-video-series/19-the-legacy-anyone-can-leave-main-video/

Imagine This: You're Gone. What Happens Next?

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https://philanthropy.org/planned-giving/make-a-will-video-series/20-imagine-this-youre-gone-what-happens-next-main-video/

Do You Want to Be Remembered, or Just... Gone?

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https://philanthropy.org/planned-giving/make-a-will-video-series/21-do-you-want-to-be-remembered-or-just-gone-main-video/
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