Giving Magazine: Why Advertise?

Planned giving is more than a niche market—it’s a strategic advantage. And in this focused arena, we’ve already identified your audience, making it effortless for you to connect with the right people.

Giving Magazine readers are:

• Visionary Leaders: Trailblazers with an eye for success.
• Key Decision Makers: Influential professionals at nonprofits nationwide.
• Strategic Fundraisers: Individuals who treat fundraising as both an art and a business.
• Experts Who Collaborate: Leaders who seek insights from top outside professionals.
• Highly Motivated Development Officers: Driven to maximize their planned giving potential.

SAMPLE ISSUE

COVER STORY: Jeff Comfort, Vice President of Principal Gifts and Gift Planning at Oregon State University, shares exclusive insights on effective marketing, donor connections, and his journey from not knowing what “development” meant to being sought after by top universities.

SAMPLE ISSUE

COVER STORY: Eileen Heisman, President and CEO of National Philanthropic Trust, challenges today’s trendy notions of excessive leisure and work-life balance, offering a bold perspective on purpose-driven leadership.

Aims and Scope

When we launched Giving Tomorrow in 2007 (originally Planned Giving Tomorrow), our vision was clear: to create a premier platform connecting the brightest minds in planned giving with actionable insights to raise larger gifts, grow organizations, and advance careers.

Over the years, we’ve evolved with the philanthropy landscape while remaining true to this mission. Today, Giving Tomorrow is the first and only magazine exclusively dedicated to marketing planned and blended gifts.

Inside, readers will find:

• Research-Driven Insights: Practical, how-to articles on marketing, donor relations, and stewardship.
• Exclusive Interviews: Thought leaders from philanthropy and business share their expertise.
• Expert Opinions: Forward-looking analyses of fundraising trends and challenges.
• Technical Mastery: Columns addressing tax issues, gift plans, and problem-solving strategies.
• Visual Intelligence: Infographics and statistics tailored to planned giving.
• Professional Growth Tools: Networking advice and personal development tips for fundraising success.

Discover why the most accomplished planned giving professionals turn to Giving Tomorrow as their trusted source of knowledge and innovation.