Online will tools are tactical widgets, not strategies. They create pledges, not relationships, and leave nonprofits bragging about empty numbers instead of real gifts. Legacy campaigns, by contrast, are a full-time effort—cultivating donors with mail, calls, microsites, and stewardship. Tools alone are shortcuts that stall impact; campaigns build pipelines that deliver results. If you want lasting legacy revenue, stop chasing gadgets and start committing to the discipline of a real program.