
Digital Dissonance: When Your Website Contradicts Your Mission
Nonprofits often build websites that look impressive but feel hollow. In chasing “professional,” they erase their own voice, personality, and lived reality. The result is digital dissonance—a subtle but powerful mismatch between who an organization actually is and how it presents itself online. Visitors feel it instantly. They don’t complain. They just leave, unconvinced and unlikely to return.








