COVER STORY
Coal Creek Meals on Wheels has grown pretty significantly, and philanthropy has been a big driver in that growth. Our contributed revenue budget has doubled over the last four years, and that’s in large part been due to an increase in individual donors.
COVER STORY
Creating and maintaining a donor-centric culture within a nonprofit organization is essential for fostering strong, lasting relationships with donors and ensuring the long-term success of fundraising efforts.
COVER STORY
I was involved in fundraising informally from an early age, collecting for UNICEF and distributing food and clothing at shelters. In my late 20s, when my best friend contracted leukemia, I became more engaged in community giving, organizing blood drives and fundraising for research. After his passing, I pursued a graduate degree and began working full-time in fundraising, starting with reforestation and environmental initiatives in Armenia.
Nonprofit jargon is a surefire way to lose donors. Too often, fundraisers either get lost in technical language or lean on overused buzzwords that mean little to the average supporter. Phrases like “making a difference” or “impactful” are vague and uninspiring—donors want specifics. Instead of empty jargon, use clear, engaging language that shows exactly how their gift helps. The right words can transform your appeals, strengthen connections, and ultimately drive more meaningful support for your mission.
