Donors Want a Story to Remember, Not a Fact to Memorize

In 2017, the Wall Street Journal warned: “Many Colleges Fail in Teaching How to Think.” Eight years later, was it prophecy? Alumni giving is down. Public confidence has collapsed. Colleges are closing almost weekly. Donors now ask: Am I funding thinkers—or just diplomas? Real education, or expensive amenities? If students leave no better at reasoning than when they arrived, why should anyone keep writing checks? The warning was clear. The collapse was inevitable.

A nonprofit celebrated 1,270 bequest commitments worth $117 million. Reality check: filtering for actual prospects yielded 55 names. Calling those 55? They reached five people—none remembered making any commitment. The culprit: organizations spending $8,000-$20,000 annually on digital tools, expecting software to cultivate donor relationships. When results disappoint, staff move on, leaving nonprofits with the cleanup. The lesson: five genuine legacy phone calls will always outperform 1,270 fictional commitments. You can’t build relationships with shiny website objects.

Harvard: citadel of brilliance or fortress of privilege? For decades, liberals slammed it as an elitist gatekeeper—legacy admissions, donor perks, and wealth dressed up as meritocracy. Now, conservatives aim to gut its funding, branding it a woke factory. Different flags, same battlefield. Reform or revenge—the motives have shifted, but Harvard remains rich, elite, and untouchable. The question isn’t whether it deserves criticism. It’s whether you’d bankroll an empire of inherited advantage… or gamble on the promise of change.