Donors Can Smell Fear
Fear is nonprofit kryptonite, and donors can smell it from miles away. While you’re clutching your pearls in your vanilla comfort zone, bold organizations are reinventing the game. Crisis doesn’t care about your five-year plan or your committee meetings – it’s already here, separating the leaders from the excuse-makers.
Here’s the brutal truth: Your competitors aren’t waiting for permission to innovate. They’re treating their nonprofits like the businesses they are, while you’re still debating whether to rock the boat. The next crisis won’t care about your comfort zone, and neither do your donors.
The choice is yours: Keep covering your back in mediocrity, or step up and lead. Just remember – no one ever changed the world by playing it safe.