Why a Balanced Fundraising Approach is More Important Now Than Ever
Is your strategy built to last? Relying too much on one revenue source—events, grants, or major gifts—can leave your nonprofit vulnerable when the unexpected hits. A balanced fundraising approach is the key to long-term financial stability. In this article, Michael Bittel and Viken Mikaelian break down the three essential pillars of a resilient fundraising strategy: annual giving, major gifts, and the most overlooked revenue stream—planned giving. Learn why nonprofits that diversify survive, and how a surprise $683,000 bequest saved an organization from disaster. Don’t leave your future to chance—read now and strengthen your nonprofit’s financial foundation.