Whether you’re preparing year-end appeals, planning outreach to major donors, or focusing on planned giving opportunities, a thoughtful approach can make all the difference for your nonprofit. If you’re feeling overwhelmed, take a deep breath and grab a list—or make one! Because the key to a successful year-end campaign is as much about preparation as it is about execution.
The Telling and Troubling Way We Continue to Teach Fundraising
Note how often the tone of instructive materials treats fundraising as something we do to prospective givers, not what we do with potential partners.