Final Report of the Donor Research Project
PATHWAYS FOR CHANGE: Philanthropy Among
African American, Asian American, and Latino
Donors in the New York Metropolitan Region.
The Donor Research Project, sponsored by
the Coalition for New Philanthropy in New
York and The Ford Foundation, analyzed information
and attitudes about philanthropy in communities
of color, and among women. The research objectives were:
. To examine contemporary giving patterns
and motivations of donors in communities
of color; that is, how do individuals
decide how and where to contribute, and
what do they hope to accomplish with their
. To understand how nonprofit organizations
can reach potential donors more effectively.
. To explore the relationship between
donor motivation, social conditions, and
nonprofit fundraising campaigns over time.
In addition to compiling an extensive literature
review and analyses of census and other demographic
data, the research team conducted 200 interviews
with donors in communities of color and among
women, and gather information from nonprofit
Stages of Research
. Literature Review: The literature
review set the stage for current research
and provided nonprofit organization partners
with updates on findings and insights
from scholars, practitioners, and market
. Quantitative Overview of Demographic
and Economic Data: Analyses of census
and housing data outlined characteristics
of communities of color in the New York
City metropolitan region.
. Interviews with Donors and Professional
Intermediaries: Direct communication
with donors and professional intermediaries
served as a keystone in understanding
donors’ motivations for giving,
as well as their future goals and objectives.
. Focus Group Meetings with Nonprofit
Organizations: This stage of the research,
along with the interviews, allowed researchers
to develop profiles of historical giving
patterns and related motivations for giving.
Literature Reviews (PDF)
American Philanthropy Review